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1、CorporateandStakeholderRelationshipManagement:TheCaseofMcDonalds----国际商务管理论文-->ExecutivesummarycDonald’sareattemptingtosustaintheircorporateperformanceandleadershipbyimplementingapproachesarket,theemployees,stakeholdersandtheentireorgansiation.Thisreport,aimsondiscussinghoanagetheir
2、corproateandstakeholders;relatiionshipandhotocatertheneedsoftheirstakeholdersprovedcorporateperformance.Theaimofthecorporateandstakeholderrelationshipmanagementistosustainharmoniousrelationshipamonginternalandexternalmembersofthecorporationtoattaincorporateperformance.Accordingly,th
3、emajorissueforfastfoodchainisbeingcriticisedbyvariousstakeholdersforissueslikehealthissues,salaryorpensationlevelsandculturaldiversities.Inthisregard,McDonaldshadbeenselectedinthecasestudy,itisconsideredtobeaveryuniquepanyforvariousreasons.First,ent.Inaddition,efocusonmarketpoployee
4、s,itshoeissuesregardingtheemployeerelationshiplevelsandfinally,thereasonsthattheprofitsakesarederivedfromaproductthatmayaffectthehealthoftheircustomers.Undeniably,fordifferentformsofbusiness,hopactontheirrelationsandinteractionsanagrmentinterest.Moreover,thispaperalsodiscussedhoanag
5、ementsignificantlyaffectscorporateperformanceoftheorganisationorpany.ThispaperconcludesthattobeableforMcDonaldstoachievetheirorgansiationalobjectivesofbeingthemarketleaderandsustainscorporateperformance;thepanymustconsiderefficientstakeholdersandcorporaterelationshipmanagementapproa
6、chattheentirelevelofthepany本美国论文由美国.51lunmaryIntroductionOvervieanagementandcorporateperformanceConclusionsRemendationsReferencesDaft,R.(2003).Management.6thEd.Cincinnati,Ohio:ThomsonSouth-.A.(1996).TheImpactofHumanResourceManagementPracticesonPerceptionsofOrganisationalPerformance,
7、AcademyofManagementJournal,39:949-69.Johnson,G,Scholes,K-->cDonald’sCorporation,AboutMcDonald's,VielPearce,J.A.Robinson,R.B.(2000).StrategicManagement:Formulation,I.51lunplementationandControl.Boston:Irerhorn,J.R.Jr.(2001).Management.(6thed).Nep;Sons,Inc.Thompson,A.A.Strickland,A.J.
8、(2003).StrategicMan
