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1、HumanresourcemanagementStudentname:UOGNO:000643507BUSINESSREPORTTopic:BusinessreportforToyotaWrittenby:Date:;7HumanresourcemanagementStudentname:UOGNO:000643507Content1.Executivesummary……………………………………………………………………22.IntroductionoftheToyota…………………………………………………………….33.Issues………………………………………………………
2、…………………………..34.SWOTanalysis………………………………………………………………………..44.1internalanalysis…………………………………………………………………...44.2externalanalysis…………………………………………………………………..55.Recommendation……………………………………………………………………...66.Conclusion…………………………………………………………………………….77.Reference……………………………………………………………………………...87Human
3、resourcemanagementStudentname:UOGNO:000643507ExecutivesummaryTheaimofthispaperistoanalysisToyotaAutocorporation’sstrengths,weaknesses,opportunitiesandthethreatsthroughusingSWOTmethod.Atthesametime,humanresourcedevelopmentdisplayedintheprocessofcaseanalyzing.Themajorproblemsinthisarticleare‘
4、whatmakesToyotabecometheworldfirstAutomanufacture?’‘WhataretheToyota’sstrategies?’‘TheprospectsoftheToyota’andsoon,themainpurposeistoidentifyToyota’sproblemsandshortcomings;andfinallytofindoutthereasonscausedtheseproblems,intheendofthearticle,theauthorforwardhisownopinionsandrecommendsforth
5、eToyota’sdeveloping.IntroductionoftheToyotaToyotaisJapan'slargestcarmanufacturer,whichwasfoundedin1933,andToyotaCompanyisheadquarteredinToyotaCity.InitiallyisoneoftheToyotaAutomaticLoom’sproductiondepartments.In1937,ToyotamergedintoToyotaMotorCo.,sincethen,Toyotaestablishedseveralrelatedcom
6、panies,includingToyotaMachineryCo.,Ltd.in1941,andToyotaBodyCo.in1945,Inthe1960sand1970s,Toyota'sexpansionrapidly,thevehiclevolumeevensoldtoforeignmarkets.Andin1982,thecompanyobtaineditspresentname-Toyota.Today,Toyotahasassemblyplantsanddistributorsinmanycountries,thecompanyalsohasthesubsidi
7、arywhichproducethemotorvehicleslineandtheotherparts,rubberandcorkmaterials,steel,syntheticresin,automaticloomandthecottonwoolandsoon.(ArkadiB.,2010)IssuesofthearticleWiththeeconomicglobalizationdevelopment,moreandmoreautomobilemanufacturersappeared,follo
