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时间:2018-11-29
《经典案例_金融产品营销策划书模板》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、金融产品营销策划书方案名称:基金营销策划方案参赛队负责人:AA完成日期:2015-04-13-25-目录概要提示·························································(03)一、策划目的·····················································(03)二、营销环境分析·················································(03)(一)、宏观环境分析···························
2、··················(03)(二)、基金产品SWOT分析········································(04)1、优势·····················································(04)2、劣势·····················································(06)3、威胁·····················································(07)4、机会···········
3、··········································(07)(三)、竞争企业分析·············································(08)(四)、企业形象分析·············································(09)(五)、投资者分析················································(09)三、市场面临的问题分析··········································
4、·······(10)(一)市场风险···················································(10)(三)流动性风险················································(10)(四)管理风险··················································(10)(五)操作或技术风险············································(11)(七)其他风险···················
5、·······························(11)(六)合规性风险·················································(11)四、市场机会分析························································(11)五、营销策划达到的目标···········································(11)-25-六、营销策略··············································
6、···············(11)(一)、产品策略··················································(11)(二)、渠道策略·················································(14)(三)、价格策略··················································(15)(四)、促销策略·························································(16)七、具体推
7、进方案·························································(17)(一)、针对不同投资者···········································(17)(二)、针对企业自身·············································(18)八、费用预算·····························································(19)结束语·······················
8、····································(19)附录一···········
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