《战略管理概述》ppt课件

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1、Ch1-1Chapter1TheNatureofStrategicManagementStrategicManagement:Concepts&Cases11thEditionFredDavidCh1-2OriginofstrategyAstrongmilitaryheritageunderliesthestudyofstrategicmanagementAkeyaimofbothbusinessandmilitarystrategyistogain“competitiveadvantage”Businessstrategyi

2、sbasedonassumptionofcompetitionwhereasmilitarystrategyisbasedonanassumptionofconflictCh1-3InputsProcess(TransformationActivities)OutputsProducts&servicesFinancialresultsInformationHumanresults(Asystem)ExternalEnvironmentInternalEnvironmentCorporate&environmentsEmploye

3、es`workactivitiesManagementactivitiesTechnologyandoperationsmethodsHumanresourcesNonhumanresourcesRawmaterialsCapitalTechnologyInformationIndustrialenvironmentCh1-4ChapterobjectiveDescribethestrategicmanagementprocessExplaintheneedforintegratinganalysisandintuitionins

4、trategicmanagementDefinekeytermsinstrategicmanagementCh1-5HistoricaldevelopmentofstrategicmanagementAnsofffeltthatmanagementcouldusethesestrategiestosystematicallyprepareforfutureopportunitiesandchallenges.Ch1-6HistoricaldevelopmentofstrategicmanagementTheprescriptive

5、,deliberateorplannedapproachisbasedonlongtermplanningwhichseekstoachievea“fit”betweenorganizationalstrategyandtheenvironmentinwhichitoperatesThisapproachviewsstrategicmanagementasahighlysystematizedanddeterministicprocess(Andrews,Ansoff,Argenti)Ch1-7Historicaldevelopm

6、entofstrategicmanagementCriticismoftheplanningapproachTheprescriptiveparadigmofstrategicmanagementhasbeencriticizedasbeingunrealistic,particularlyintimesofrapidandturbulentchange.Competitiveadvantagecanbegainedbybeingopportunisticandtakingadvantageofunforeseenopportun

7、itiesCh1-81980sthedevelopmentofmodernstrategymanagementMichaelEugenePorter（M．E．Porter）MichaelPorteristheauthorof18booksandnumerousarticlesincludingCompetitiveStrategy,CompetitiveAdvantage,CompetitiveAdvantageofNations,MichaelPorter’scorefieldiscompetitionandcompanystr

8、ategy.Heisgenerallyrecognizedasthefatherofthemodernstrategyfield,andhisideasaretaughtinvirtuallyeverybusinessschoolintheworl