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1、本科生毕业论文（设计）郑州绿色会展发展研究姓 名学 号专 业会展经济与管理指导教师年月日19摘 要近年来，低碳、环保一直是国内经济转型的新方向，会展业也在这个潮流中向着绿色环保的方向发展，低碳设计、绿色主题、数字展示技术、节能环保材料不断被运用，各大会展名城也都在积极研究、发展绿色会展。郑州会展的办展规模和产生的经济效益在稳步增长中，政府也是大力支持会展业的发展。为了郑州会展业的可持续发展，持续发挥规模效应，郑州市必须改变传统办展模式，大力发展绿色会展业，这样才能紧跟时代步伐，更好的促进郑州经济
2、发展。本文通过阅读绿色会展的有关文献，了解到了国内外绿色会展的发展状况，在此基础下结合会展业在郑州的发展情况，进行了郑州发展绿色会展的SWOT分析，并对郑州如何进行发展绿色会展提出了具体的发展建议和对策，以期能为郑州会展业的可持续健康发展、建立优良行业品牌形象，提供些许参考意见。关键词：绿色办展、郑州会展业、现状、对策19AbstractInrecentyears,lowcarbon,environmentalprotectionhasbeenaneworientationinthetransform
3、ationofthedomesticeconomy,conventionandexhibitionindustryisalsointhetrendtowardthedirectionofthedevelopmentofgreenenvironmentalprotection,lowcarbondesign,greentheme,digitaldisplaytechnology,energyconservationandenvironmentalprotectionmaterialhasbeenused
4、,andeachbigexhibitioncitiesalsoareactivelyresearch,developgreenexhibition.Zhengzhouconventionandexhibitionexhibitionscaleandeconomicbenefitsinthesteadygrowth,thegovernmentisvigorouslysupportthedevelopmentofexhibitionindustry.Inordertothesustainabledevel
5、opmentofzhengzhouconventionandexhibitionindustry,continuetoplaytothescaleeffect,mustchangethetraditionalmodeofexhibition,zhengzhoucity,vigorouslydevelopgreenexhibitionindustry,soastokeepupthepace,tobetterpromotetheeconomicdevelopmentofzhengzhou.Inthisar
6、ticlerefertothedomesticrelatedliterature,onthebasisofunderstandingthedevelopmentofgreenexhibitionathomeandabroad,combiningwiththedevelopmentofzhengzhouconventionandexhibitionindustry,thegreendevelopmentofzhengzhouconventionandexhibitionindustryhascarrie
7、dontheSWOTanalysis,andputsforwardspecificonhowtodevelopgreenofzhengzhouconventionandexhibitiondevelopmentSuggestionsandcountermeasures,inordertothesustainablehealthydevelopmentofzhengzhouconventionandexhibitionindustry,establishgoodbrandimage,toprovides
8、omereferenceopinions.KeyWords:Greenexhibition,exhibitionindustryofZhengzhou,currentsituation,countermeasure19目录引言5一、绿色会展发展简述6（一）绿色会展的涵义6（二）绿色会展研究概况61.国外绿色会展研究概况62.我国绿色会展研究概况73.绿色会展评价标准建立概况7（三）部分绿色会展模式简述71.北京奥运模式72.上海世博模式83.西安世园模式
