面试技巧培训资料（英文）

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1、CaseQuestionsCasequestionsaremostcommonlyusedinconsultinginterviews,buttheycanbeusedinothersituations,suchasininterviewsformarketingpositionswithconsumergoodscompanies.Simplyput,acaseinterviewistheanalysisofabusinessquestion.Unlikemostotherinterviewquestions,iti

2、saninteractiveprocess.Yourinterviewerwillpresentyouwithabusinessproblemandaskyouforyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedrecommendation.Themajorityofcaseinterviewersdon'thaveaspecificanswerthatyou,thecandidate,ar

3、eexpectedtogive.Whattheinterviewerislookingforisathoughtprocessthatisatonceanalyticalandcreative.Here'sasamplecasequestion:Youareadvisingacreditcardcompanythatwantstomarketaprepaidphonecardtoitscustomers.Isthisagoodidea?You:Whatistheroleofourcompany?Dowesimplyma

4、rketthecardormustwecreatethemourselves?Interviewer:Thiscardwillbeco-marketedwithanoutsidephonecompany.Wedon'tneedtoperformtelecommunicationsfunctions.You:Whatareourexpensesconnectedwiththecard?Interviewer:Wemustpay15centsforeveryminutewesell.Wealsohavetopay$1.00

5、asastart-upcostforthecardandcardsystems.You:Whatareourmarketingexpenses?Interviewer:Wenormallyuseslipsofpaperthatareattachedtothebacksofourcreditcardpaymentenvelopes.Wesometimesalsosendcustomersadirectmailing-inaseparateenvelope.Orwecanhavetelemarketerscallselec

6、tedcustomers.You:What'sthecostofeachofthesemarketingtechniques,andwhatistheirresponserate?Interviewer:Telemarketershavea2percentresponserate,andcost$1.00percall.Directmailingscostus40centspermailingandhavea0.50percentrateofresponse.Ourpaymentattachmentshavea0.25

7、rateofresponse,butonlycostus5centseach.You:I'mgoingtoassumewewillsellone-hourphonecards.Thatwillcostus$9.00fortheminutesandadollarpercard-soeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:Andwhatisourexpectedrevenueonaone-hourphonecard?Whatisthecurrentma

8、rketratefora60-minutephonecard?Interviewer:Assumeit's50centsaminute.You:Soifwesellthecardsfor$30,wehavea$20profit,minusourexpendituresonmarketing.Interviewer:What'sou