文献综述博弈论在供应链管理中的应

《文献综述博弈论在供应链管理中的应》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、文献综述：博弈论在供应链管理中的应用数9艾松1博弈论在供应链管理中的应用现在还处于探索的阶段,所用的博弈论理论还比较浅；更多的是用博弈论中的概念、已有的结论等，最常用的就是Nash均衡，Game的模型，Stackelberg模型等；部分模型用显示原理、Nash均衡的存在性定理来求解均衡结果。2文献综述Huang,Z.M.,S.X.Li.2001.Co-opadvertisingmodelsinmanufacturer-retailersupplychains:Agametheoryapproach.EuropeanJournalofOperationalResearch135

2、,527-544.Li,S.X.,Z.M.Huang,J.Zhu,P.Y.K.Chau.2002.Cooperativeadvertising,gametheoryandmanufacturer-retailersupplychains.Omega30,347–357.3Huang,Z.M.,S.X.Li.2001.Co-opadvertisingmodelsinmanufacturer-retailersupplychains:Agametheoryapproach.EuropeanJournalofOperationalResearch135,527-544.Keywor

3、d:Decisionanalysis;Gametheory;Co-opadvertising;Equilibrium;Coordination;Bargainingproblems;Utilities.41.IntroductionVerticalco-opadvertisingisaninteractiverelationshipbetweenamanufacturerandaretailerinwhichtheretailerinitiatesandimplementsalocaladvertisingandthemanufacturerpayspartofthecost.

4、Themainreasonforamanufacturertouseco-opadvertisingistostrengthentheimageofthebrandandtomotivateimmediatesalesatretailerlevel.51.IntroductionMoststudiestodateonverticalco-opadvertisinghavefocusedonarelationshipwherethemanufacturerisaleaderandtheretailerisafollower.Thispaperisintendedtodiscuss

5、therelationshipbetweenco-opadvertisingandefficiencyofmanufacturer-retailertransactions.61.IntroductionThreeco-opadvertisingmodel:1.aleader-followernoncooperativegame:manufacturerisaleader;2.anoncooperativesimultaneousmovegame;3.acooperativegame.72.AssumptionsS—retailer’ssalesresponsevolumefu

6、nctionofproduct;a—retailer’slocaladvertisinglevel;q—manufacturer’snationalbrandnameinvestmentt—fractionoftotallocaladvertisingexpenditureswhichmanufacturershares82.AssumptionsOne-periodsalesresponsevolumefunction:Expectedsalesresponsevolume:92.AssumptionsThemanufacturer’s,retailer’s,system’s

7、expectedprofitfunctionsareasfollows:Note:“cq”shouldbe“q”103.StackelbergequilibriumWemodeltherelationshipbetweenthemanufacturerandtheretailerasasequentialnoncooperativegamewiththemanufacturerastheleaderandtheretailerasthefollower.113.Stackelbergequi