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1、RetailTrends国外零售趋势天马行空官方博客:http://t.qq.com/tmxk_docin;QQ:1318241189;QQ群:1755696321RetailTrends国外零售趋势2002Top10Retailers2002年按照销售头等零售公司CompanyHomeCountrySalesWal-MartStores,Inc.USA$229,617,000,000CarrefourGroupFrance$64,762,000,000TheHomeDepot,Inc.USA$58,247,000,000TheKrog
2、erCo.USA$51,760,000,000MetroAGGermany$48,124,000,000RoyalAholdNetherlands$47,114,000,000TargetCorporationUSA$42,722,000,000TescoPLCUnitedKingdom$39,517,000,000CostcoCompaniesUSA$37,993,000,000ITMEnterprisesFrance$36,183,000,000天马行空官方博客:http://t.qq.com/tmxk_docin;QQ:13182
3、41189;QQ群:1755696322RetailTrends国外零售趋势(The“Talk”)RFID无线电认识3(TheReality)RetailisDetail零售意味着琐碎想做好零售则意味着细致化、规范化你的工作4FiveCriticalFactorstoRetailSuccess零售成功的五大要素KnowtheCustomer了解/熟知你的顾客KnowtheProduct了解/熟知你的产品SellYourselfnottheProduct销售你自己而非产品UnderstandYourNumbers了解你的数字BeLuck
4、y好运气RetailisDetail5RetailisDetailTheMarketSurvey市场调研顾客喜欢大型量贩店的原因6KnowtheCustomer了解熟知你的顾客RetailisDetailQUEINGANDCUSTOMERSERVICE排队和顾客服务Queues排队OutofStockProducts断货BeingAskedDumbQuestions被问及愚蠢的问题Obscure,UnclearPricing标价不清晰Rude,Slow,UninformedService粗暴、缓慢、呆板的服务WHATCUSTOMERSS
5、AYTHEYDISLIKETHEMOST(INORDEROFGREATESTDISLIKE):顾客所最反感的(依最反感至较反感排序)7KnowtheProduct了解熟知你的商品Whatproductsdoyoucarryandhowmanyofeachdoyouhavecurrentlyinstock?你想得到什么产品,该产品的库存有多少?Whydocustomersbuyacertainproduct?顾客为什么购买该产品?Howdoeseachproductperformvs.competitor?与竞争对手相比,每个产品在本店的
6、售卖情况如何?Whowasthemanufacturertryingtoappealtowhentheymadeit?该产品的制造商在生产他们时想吸引谁?RetailisDetail8KnowtheProduct了解熟知你的商品Whataretheproduct’sfunctions?该产品的功能是什么?Ifyoucouldaffordacertainproductwouldyoubuyit?如果你支付的起,你会购买该产品吗?Whendoesre-stockingoccurforeachproduct?该产品下一次进货是什么时候?Ret
7、ailisDetail9SellYourselfnottheProduct销售你自己而非产品IstheCustomerHappy?顾客是否快乐?GreettheCustomerWarmlyandSincerely温和真诚地问候顾客FirstTalkaboutAnythingwiththeCustomerexcepttheproducts千万不要与顾客第一次交谈就涉及产品RetailisDetail10SellYourselfnottheProduct销售你自己而非产品MaketheCustomerHappy让顾客快乐HappyPeopl
8、eSpendtheMostMoney快乐的人会花最多的钱RetailisDetail11UnderstandtheNumbers准确正确理解你的经营统计数字Howmuchdidyousellyesterda