Cultural Differences in English-Chinese Advertisement Translation 英语论文

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1、CulturalDifferencesinEnglish-ChineseAdvertisementTranslationAbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.Thispapertriestoapproachthetranslationofthetrademarksofimportandexportcommoditiesfromtheangleofthecult

2、uraldifferences，thuspromotethedevelopmentofChineseeconomy.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslationshouldfocusonthepurposeofselling

3、products.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirresponsetothetranslatedtrademarks.

4、KeyWordsculturaldifferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslation文化差异；广告翻译；跨文化交际；商标翻译IntroductionInmoderntimes,withthecommercializationofsociety,theroleofadvertisementbecomesmoreandmoreimportantinevery-daylife.Weliveinawo

5、rldofadvertisement.Withthedeepeningofeconomicinternationalization,advertisementassalesstimulusplaysacrucialroleindeliveringinformation.Thereforeitappearstobemoreimportanttounderstand,appreciateandtranslateadvertisementlanguageproperly.English-Chineseadvertis

6、ementisatransnationalandcross-culturalwaytopromotethesalesofvariouscommodities.InthepracticeofEnglish-Chineseadvertisement,translatorsplayadecisiveroleintheusingofappropriateadvertisementlanguage.Meanwhile,thestyleofEnglish-Chineseadvertisementisdifferentfro

7、mothertextsandemphasisoncross-culturalfeature,sothetranslationofthemrequirestheapplicationofsuitabletranslationstrategies.TheintensificationofEnglish-Chineseexchangesandseverecompetitioncreatesagrowingneedforadvertisementandthusforadvertisementtranslation.Ad

8、vertisementtranslationisgettingmoreandmoreimportant,anditsroleinEnglish-Chinesemarketingisindispensable.Itistheultimatepurposeofallcommercialadvertisementstopersuadethetargetaudienceorpotentialc