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1、天津外国语大学国际商学院本科生课程论文课程名称：会计英语论文题目：SomebasicinformationofANTA姓名：学号：1107144015专业：会计年级：2011班级：11716任课教师：2014年5月ABSTRACTTheChinesesportsbrandisoneoffewreliableindustriesinChina,amongwhichANTAstandoutfarinfront.WhencomestoANTA,userscannotstoppraising,smilingandproudlyrecommending
2、.AsthepioneerofChinesesportsscience,ANTAholdontotheresearchofsportsdynamics,aimingatimprovingperformancesofChineseathletes.Intechnologyinnovation,ANTAhasgotaamountofpatentsoncountrylevel,andANTAhasalreadyachievedtobepractitionerinsportinggoodssalesmonopolysystem.WhatisANTA’
3、ssecretofachievingthesuccess?Inthefollowing,Iwillintroducesomebasicinformation,mayyoucouldfortunatelyfindtheanswer.Contents一、Preface……………………………………………………1二、BasicinformationofANTA…………………………1三、SomeadvertisementsofANTA…………………………2四、brandstrategy……………………………………………3五、SWOTanalysis……
4、………………………………………4六、Conclusion…………………………………………………5Referenceformat………………………………………………5 SomebasicinformationofANTA一、PrefaceAstheleaderofChinasportsproductsmarket,ANTAisaInfluential,inspirationalandInnovativeBrand,owningiconicandhighlyrecognizableLogo,andobservingafocusedstrategy
5、.二、BasicinformationofANTA1)TransformationFromOriginalConceptTotransferfromnobodytoalmosteverybody,Antaexperiencedsomuch,wecanseefromfiveparts.first,geography，AntausedtosaleshoesonlyinFnjianprovince,whilenowwecanbuyAntaproductsNational-wide.second,productscategories,Antaused
6、tomanufactureonlysneakers,however,todayprofessionalsportsshoes,apperals&accessoriesareverycommoninAntaexclusiveshops.besides,thetargetaudienceofANTAtransferredfromMalefocusedtoMale.femaleandchildren.Infinancialfield,theamountofrevenuein2009hadbeenoverRMB5.8billion.while,in2
7、000,therevenueisonlyRMB67.72million.2)BrandPersonalitywhencomestoAnta,wemaythinkaboutauthenticcourage.confidentglorious,elebritysuccess,innovative,influential,andyoung&energeticandect.Thetrademarknotonlystandsforacompany,butacharmingcommitment.Firstofall,“Anta”,asaobjective
8、mark,willbeinheritedaccompaniedwithitsproduction.Then,thespiritof“Anta”---becommit
