商务信函中的礼貌原则【毕业论文】

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1、（20届）英语商务信函中的礼貌原则PolitenessPrincipalinEnglishCorrespondence内容摘要在经济全球化的今天，中国与世界各国的贸易往来也日益频繁。商务函电成为了中外企业进行沟通的主要工具，是贸易双方保持密切联系的一座桥梁。礼貌原则作为商务函电重的主要语言特点，是促成双方合作的催化剂和润滑剂。因而准确合理的使用礼貌原将在商务沟通中发挥巨大作用。本文旨在通过分析相关的实用性策略，研究提高商务信函写作技能。关键词:商务信函；礼貌原则；对方立场；模糊语AbstractI

2、ntheeconomicglobalization，thetradebetweenChinaandothercountriesaroundtheworldbecomemoreandmorefrequently.BusinesscorrespondencehasbecomethemajortoolinthecommunicationofChineseandforeignenterprisesandalsoactasabridgeservingtokeepthemutualclosecontact.A

3、sanimportantcharacteristicofbusinesscorrespondencelanguage,politenessprincipalisthecatalystorlubricanttofacilitatethemutualcooperation.Therefore,accurateandrightuseofpolitenessprincipalplaysagreatsignificantroleinbusinesscommunication.Thispaperaimsate

4、xploringmethodsofimprovingwritingskillsforbusinesscorrespondencebyanalyzingtherelatedpragmaticprinciples.Keywords：Businesscorrespondence;politenessprincipal；You-attitude；VaguenessContentsAbstract2LIntroduction42.Businesscorrespondence42.1Whatisbusines

5、scorrespondence52.2Theimportanceofpolitenessinbusinesscommunication53.Politeness63.1Politenessprincipal73.2Analysisofpolitenessprincipa73.2.1Tactmaxim93.2.2Generositymaxim93.2.3Approbationmaxim113.2.4Modestmaxim113.2.5Agreementmaxim113.2.6Sympathymaxi

6、m124.Strategiesofrealizingthepolitenessprincipleinbusinesscorrespondencewriting134.1YouattitudeinBusinessCorrespondence134.2VaguenessinBusinessCorrespondence155.Conclusion165.Bibliography171.IntroductionBusinesscorrespondenceplaysancentralroleinbusine

7、sscommunication.Itservesasabridgebetweentheexportersandimporters，throughwhichbusinesscanbedonemoreefficientlyandeffectivelyandalsoandreachafairandmutuallysatisfactorydeal.Itisusedasinsomecertainpurpose,suchasenquiry,quotation，shippingadvice,complain，c

8、ompensation,andsoon.Inordertogivethereceiveragoodimpressionwiththesenderorhiscompany,anddealwiththeproblem.Whilebusinesslettersshouldcomplywithsomerules.Politenessprincipleisoneoftheimportantrules.Apoliteandappropriatebusinesslettercanleadther