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1、AbstractABSTRACTASweallknow,cosmeticsurgeryhasbecomeanewindustry,thesurgeryratio
ofU.S.A.,JapanandKoreaisaroundtwiceasmuchasChina’s.Withcontinuous
developmentofChina’sreformandopening-uppolicy,continuousimprovementof
people’slivingstandards,cosmeticsurgeryspringsuplikebambooshootsaftera
springrain.G
2、BScosmeticsurgeryhospitalsinceitsestablishment,relyonitsown
group’spowerfulstrengthandthetirelesseffortsofmanagementoperationteam,has
becomearelativeknownrisingstarintheindustry.Throughreadingandstudyingthetheoryofmarketingstrategy,documentation
andplentyofacademicpapersregardingcosmeticsurgery,Ista
3、rtedunderstanding
basicconceptionofmarketingmanagementtheories.Inthisthesis,IanalyzedGBS
cosmeticsurgeryhospital’spresentmarketingmodebycombiningrelevantmarketing
theorieswithempiricalresearch,toputupwithanewmarketingstrategy,and
evaluateits’feasibility.Firstofall,onanalysisofcosmeticsurgeryindustry
4、’scurrent
situationanddevelopmenttrend,tofindthatthere’sasharpincreaseinthenumberof
cosmeticsurgeryorganizations.Thewholeindustryismoredeveloped,theequipment
ismoreadvancedandtheusingmaterialismoresecure.Meanwhile,industry
competitionintensified,privatecosmeticsurgeryinstitutionsgrownrapidly,brand
c
5、osmeticagencyisleadingthewholeindustrytrend.Secondly,analyzethegeneral
andcompetitiveenvironmentoftheGBScosmeticsurgeryhospital,andonthisbasis
tosubdivideitsmarket,finallytodeterminethemarkettargetandthemarket
positioning.ThenproposeasuitedmarketingstrategyfortheGBScosmeticsurgery
hospital.Finally,p
6、utforwardthepotentialriskmighthaveintheprocessofexecuting
theGBScosmeticsurgeryhospital’smarketingstrategyandproposethe
correspondingcountermeasures.ThesisresearchresultsindicatesthatifGBScosmeticsurgeryhospitalwantsto
resolveproblemsoflowefficiencymarketing,singlemodemarketing,lowcustomer
loyaltyan
7、dhavemorelosesthanprofits,etc,theymustchangetheoriginalmarketing
modeintointernetmarketingmode,tore-sorthospital’sorganizationstructure,make
departmentdivisionclearly,re-designproductlinecomposition,p
