hm公司的稳定型战略分析

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1、083025531施明“HM”公司的稳定型战略研究AbstraCtBagsandluggagemeansavarietyofPortableeontainerwhieheouldholdgoods.Withthesoeio一eeonomieandeulturedeveloPment，bagsandluggagehavebecomeindisPensablePartinPeoPle，5lifetimeandthefashionaceessoriesbywhiehPeoPleexPresstheirimagea

2、ndeharm.China15theworld，5largestProdueerandexPorterofbagsandluggagestate，theannualoutPutaeeountingformorethan50%oftotalglobaloutput，theannualexportoecupying33%oftotalglobalexports.Bagsandluggage15thelargestofChina，5exPortof1ightindustrialProduets.Ithaserea

3、tedformorethan150millionPeoPleofemPloymenioPPortunitieshereinChina.BagsandluggageindustrieshavePlayedanimPortantroleintheinternationaltrademarketandthedomestieeeonomiceonstruction.Throughmorethan20year’5develoPrnent，byvirtueofinnateendowmentadvantagessueha

4、snaturalresourcesandlaboreosts，eombinedwithagoodenvironmentofindustrialelusteringandtheformationofeeonomicseale，China’5bagsandluggageindustrieshaveformedhigherlevelsofmodernProduetionandProeessingexPortindustries.Theyhavebeeometheworld’5largestbagsandlugga

5、geuPstreamProduetsdeveloPmentandProdueixigaswellasProduetsProeessingandexPorteenter.However，beeauseourbagsandluggageProduetsarewithlowervalue一added.EaehoftheProduets15highlyhomogeneous.ThebagenterprisesareunabletodesigninganddeveloPingnewProduetsbythemselv

6、es.Brandawareness15weakamongalltheseenterprises.There15existedbigeontradietionbetweenhugeProduetioneaPaeityandbrandshortage.Atthesametime，duetothesinglechannelintheinternationalmarketingsineethelongtimeago，thebagsandluggageexPortoPerationlevel15notinternat

7、ionalizedinaecordaneewiththedeveloPmentoftheProduetionstatus.WiththeentryoftheWbrldTradeOrganization，China’5bagsandluggageindustryeonfrontthegreatoPPortunity.Inthemeanwhile，theyinevitablyfaeevariousformofthetradeProteetionfromalloftherestworldinordertosafe

8、guardtheirowneeonomieinterests.Anti一dumPing，intellectualpropertydisPutes，alltyPesofteehniealbarriers，suehasgreenba打iers，allkindsoftheabovementionedtradefrietionhavebeentakenPlaeedfrequently.WiththedeePeningof