泰国新鲜热带水果对华出口策略分析

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1、-哈尔滨工业大学管理学硕士学位论文AbstractInrecentyears,TropicalfreshfruitshavebeenoneofthemostimportanteconomiccropsinThailand,anditsrelevantindustrieshasalsoplayedanimportantpartinThaieconomyfromthebeginningstageofplanting,harvestthroughallsupplychainprocesstodelivertropicalf

2、reshfruittotheworldconsumers.SinceThailandandChinasignedafreetradeagreement(FTA),Thai’stropicalfreshfruitindustryintheChinamarketalsoobtainedfastdevelopmentwhichresultedinrapidexporttrade.Theexportvolumeoffreshfruits-durian,longanandmangosteenhasrankedfirstinCh

3、ina.Eventhough,Thailandhasmanycompetitiveaspectsoftropicalfreshfruitproductionsuchascost,qualityandresourceadvantage,theproductionandexportgrowthratefluctuationmadeThai'seconomiclossesestimatedinthehundredsofmillionsofdollars(USD).HowtomakeThailandwhichhasalarg

4、eproductionoftropicalfreshfruitsincreaseexportsalesvolumetobenumberoneinchinaandalsoexpanditstoworldwidemarket.ThispaperfirstintroducesthesituationofThai’stropicalfreshfruitproduction(Mainlyanalysisonfreshfruits-durian,longanandmangosteen)andtradeofChina.Second

5、ly,itwillshowthemainfactorsthatweakenedThai'stropicalfreshfruitsexportedtochina.Followedbytheanalysisofallsupplychainmanagementofthefruitsexportedtochina.Subsequently,thispaperalsoapplyingaSWOTanalysiswhichisusedforqualitativeanalysisoftheThai’stropicalfreshfru

6、itindustry.Finally,putforwardthecountermeasuresandproposalsfor developmentThaiTropicalfreshfruitexportingratiotoP.R.China.Keyword:Tropicalfreshfruit,exporttrade,SWOTanalysis,countermeasure-II-------哈尔滨工业大学管理学硕士学位论文目录摘要...........................................

7、........................................................................IAbstract..............................................................................................................II第1章绪论...............................................................

8、......................................11.1分析背景及分析的目的和意义..................................................................11.1.1分析背景..........................................