高中英语 unit 11 the media period one课堂讲义 北师大版必修4

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1、Unit11TheMedia　　　　　　　　　　　　　　　　Therearedifferenttypesofmediatoday.Newsandentertainmentarecommunicatedtousinanumberofdifferentways，usingdifferentmedia.Itmaybeprintmediasuchasnewspapersandmagazines，orelectronicmediasuchasradioandtelevision.Theword“media”ismostoftenusedtorefertothecommunicationof

2、news，andinthiscontextitmeansthesameasnewsmedia.Programsontheradioandtelevisionmaybereferredtoformallyasbroadcastsorinformallyasshows，especiallyinAmericanEnglish.ThepersonwhopresentsaprogramorashowontheradioorTVisahostorhostessbuttheonewhohostsapopularmusicprogramiscalledadiscjockeyorDJ.Newspr

3、ogramsmaybehostedbyananchor，eitheramanorawoman，whoissometimesmorefamousthanthepersoninthenews.Inmoretraditionalnewsprograms，thenewsisreadbyanewsreader.Therearemanybroadcastingorganizationsinacountryandcompetitionamongthemisserious.MostTVandradionetworkswanttoincreasethesizeoftheiraudience，ort

4、heirratings.Goodratingsareespeciallyimportantduringprimetime，thetimeofadaywhenmostpeoplewatchTV.Thisisnotsurprisingashighaudiencefiguresattractmoreadvertisingorcommercialstobeshownincommercialbreaksbetweenprograms.Andthebroadcastingorganizationthatcanattractmostadvertisingmakesmostmoney.Notes

5、1．contextn．环境；背景2．anchorn．新闻节目主播3．ratingn．收视率TaskAnswerthequestions：1．Whatdoesahostorhostessdo?HeorshepresentsaprogramorashowontheradioorTV.2．What’sthemeaningofprimetime?ThetimeofadaywhenmostpeoplewatchTV.3．Whatcanattractmoreadvertisingorcommercials?Highaudiencefigures/Goodratings.PeriodOne　W

6、armup&Lesson1　WorldNews　　　　　　　　　　　　　　　　Ⅰ.单词检测1．median．大众传播媒介，传媒2．chatn．闲谈，聊天3．quizn．问答比赛(游戏)，小测验4．affairn．事情，事件5．nationn．国家；民族nationaladj.国家的；民族的6．politicaladj.政治的politicsn．政治7．widespreadadj.广泛的8．electricityn．电electricaladj.电的9．reformn．改革，改良10．demandvt.要求，请求11．debtn．债务，欠债12．beliefn．信仰；信心；信任be

7、lievevt.相信13．painfuladj.令人痛苦的，引起疼痛的painn．疼痛，痛苦14．hostn．主办(国/城市/机构)；主人；vt.主办15．announcevt.宣布，宣告announcementn．通知；宣告，通告16．applicationn．申请(书)；应用applyv．申请；请求17．delightedadj.高兴的，愉快的18．incidentn．事件，事情19．evidencen．证明，证据20．explanationn．解释，说明explainv．解