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时间:2018-12-27
《安利阳光成长计划(共6篇)》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划安利阳光成长计划(共6篇) 公关策划方案评分标准 选题B:在安利公益基金会“阳光计划”的平台上,运用公关策划吸引全社会关爱城市外来务工人员子女。 背景: “阳光成长计划”是安利公益基金会三大项目之一,旨在帮助大量跟随 进城务工的父母来到城市的“流动儿童”。在城市化进程中,城市新移民、特别是青少年群体的融入问题,是个世界性难题。这不仅关系弱势群体的发展权益,更是一个重大社会问题
2、。很多发达国家没能解决好,造成大量的诸如青少年犯罪、族群分裂等问题,影响整个社会的和谐稳定。安利公益基金会自成立起,就将农民工子女定为帮扶对象,XX万流动儿童更是重中之重。安利通过为外来务工人员子女学校捐建阳光图书馆、设立“阳光奖学金”、选派当地安利志愿者作为“校外辅导员”和“项目督导员”、开展融合活动等形式,推动“流动儿童”共享城市一片阳光。至XX年底,该项目已投入660万元,惠及流动儿童万人。 目的: 运用公共关系专业理论和实践应用,研究策划方案,力求有效宣传项目,目的-通过该培训员工可
3、对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 充分利用传统和社会化媒体的结合,起到提升全社会对该项目和流动儿童的关注度。 要求: 1、查阅相关资料,加深对安利公益基金会“阳光成长计划”的背景、目的、内容等的了解。 2、结合校园内部宣传,尝试通过号召和呼吁,提升大学生对该项目各类活动的直接参与度。 3、注重整体策划,有
4、效将社会效应、企业形象提升、公众关注和参与度巧妙结合。 4、该项目为长期计划,公关策略应有可操作性和可持续发展性。 5、预算经费:50万元/年。 目录 公关策划方案评分标准·································································1选题····························································································
5、·······2目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 活动背景:············································································4 (二)活动目标······························
6、···················································4 活动主题··············································································5 目标公众分析·····································································5 活动项目·····························
7、·················································5目的-通过该培训员工可对保安行业有初步了解,并感受到安保行业的发展的巨大潜力,可提升其的专业水平,并确保其在这个行业的安全感。为了适应公司新战略的发展,保障停车场安保新项目的正常、顺利开展,特制定安保从业人员的业务技能及个人素质的培训计划 传播策略···········································································
8、···5 媒体选择··············································································6 时空选择··············································································8 人员分配······································································
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