The Role of Business Etiquette in Business Negotiations--商业礼仪在商业谈判中的作用

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1、TheRoleofBusinessEtiquetteinBusinessNegotiationsAbstractWiththedevelopmentofChina’seconomic,thebusinesstradeishappenedfrequentlyamongtheworld,especiallyforChinaandAmerica.Whendoingbusinessbetweentwocountries,itmustleadtogreatimpactonthebusinessetiquettebecauseoftheculturedifferencesbetweentwocount

2、ries.Andthebusinessetiquetteisaveryimportantpartinbusinessnegotiation.Underthedifferentculturecircumstance,itwillformthedifferentbusinessetiquette.Oninternationalbusinessactivities,peoplemustgettoknowthebusinessetiquetteofthiscountrybyknowingtheculturedifferencessoastoachievethegoal.Thebusinessneg

3、otiationwillbefailedifpeopledonotknowthecountry’sbusinessetiquette.Therefore,itisveryimportanttohaveastudyonthebusinessetiquetteamongthecountriesbeforedoinginternationalbusiness.Thispaperaimstoprovetheimportantroleofbusinessetiquetteinbusinessnegotiation.Moreover,thedefinitionofbusinessetiquettean

4、dbusinessnegotiationareintroduced,aswellasthenon-verbalcommunicationetiquette.ThispaperalsoanalyzesthetheculturaldifferencesbetweentheetiquettenormsinChinaandwesterncountries,includingthebasicetiquetteforms,appearanceandbehaviorsetiquette,greetingetiquette,addressingetiquette,tableetiquetteandsoon

5、,inordertopresenttheknowledgeofbusinessetiquettebetweenChinaandwesterncountriessoastohaveasuccessfulbusinessnegotiationespeciallyintheinternationalbusinessnegotiation.Keywordsbusinessetiquette;culturedifferences;businessnegotiation;internationalbusiness摘要随着中国经济的飞速发展。对外贸易越来越频繁，特别是中美两国的。当两国进行贸易交易时，由

6、于两国的文化差距必然会导致两国的商务礼仪差异的影响。而商务礼仪又是在商务洽谈中重要的一部分。不同文化环境下会产生不同的商务礼仪。在国际商务活动中，为了达到交际的目标，就必须要从文化差异的这个角度去了解中国国家的商务礼仪。如果不了解对方国家的商务礼仪，两国的商务洽谈可能会失败。因此，在进行国际贸易之前，对各国的商务礼仪知识进行了解是非常重要的。本文旨在证明商务礼仪在商务谈判中起着举足轻重的作用，不仅介绍了商务礼仪和商务谈判，并且介绍了非语言交际中的商务礼仪，同时分析了中西方国家的商务礼仪的文化差异包括基本商务礼仪，外表和行为礼仪，见面礼仪，称呼礼仪，餐桌礼仪等。本文主要是使大家了解商务礼仪的

7、知识，以便在商务洽谈特别是国际商务谈判时获得显著的成功。关键词商务礼仪；文化差异；商务谈判；国际商务ContentsIntroductionChapter1TheDefinitionofBusinessEtiquetteandBusinessNegotiation1.1TheDefinitionofBusinessEtiquette1.2TheDefinitionofBusinessNegotiationChapter2