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时间:2018-12-29
《服务产品网络营销策略探析论文定》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、服务产品网络营销策略探析摘要:随着市场经济的迅猛发展,第三产业对国民经济的促进作用日益凸显,而以网络为载体的新型营销方式的产生,更使得服务业的发展如虎添翼。面对快速发展的网络营销现状,服务型企业只有顺应时代的需求,充分运用互联网的优势开展网络营销活动,才能够在竞争激烈的市场环境下求得生存和发展。本文从服务产品网络营销的概念、特征及作用入手,在对影响服务产品的网络营销环境进行分析的基础上,对包括政策、定价、促销、分销等策略的服务产品的网络营销组合策略进行了探讨。关键词:服务产品;网络营销;营销组合策略TheStrategiesandAnalysisofSe
2、rvingProductE-marketingAbstract:WiththedevelopmentofmarketeconomyinChina,themarketcompetitionisbecomingfiercelydaybyday,theinfluenceoftheserviceindustrytothenationaleconomyisalsogrowing.Amongthisnetworkasthemediumofthenewmarketingmodeisemergingcontinually,itpromotestheserviceindu
3、strymoresuccess.Accordingtotherapiddevelopmentofnetworkmarketing,serviceenterpriseshouldconformtotherequirementsoftimes.Atthesametime,serviceenterpriseshouldmakefulluseoftheadvantageofnetworktoimplementthenetworkmarketingactivities,onlydothiscantheenterprisegaingreatsuccessinthef
4、iercemarketcompetition.ThistestanalysistheconceptcharacteristicandpositiverolesofserviceproductE-marketing,atthebasisofE-marketingenvironmentanalysis,approachingasubjectfromdifferentanglesaboutE-marketingmixstrategy,includingpolicystrategy,pricingstrategy,salespromotionstrategy,d
5、istributionstrategy.Keywords:servingproduct;E-marketing;marketingcombinationstrategy目录中文摘要英文摘要一、服务产品网络营销的概念、特征及作用··························································-1-(一)服务产品网络营销的概念········································································-1-(二)服务产品网络营销的特征···
6、·····································································-2-(三)服务产品网络营销的作用········································································-3-二、影响服务产品网络营销的环境因素分析·································································-3-(一)经济环境·························
7、···············································································-4-(二)竞争环境········································································································-4-(三)政治法律环境···········································································
8、···················-4-(四)技术环境···········
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