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1、英文文献资料（一）FedExCorporationSWOTAnalysisFedExoffersovernightcourierservices,freightservices,logisticssolutions,andbusinesssupportservices.Itoperatestheworld'slargestexpresstransportationcompany.FedExhasastrongbrandimage.During2009,thecompanywasnamedtheFortun
2、e'ssixthbestadmiredcompanyallovertheworld.Strongbrandimagebesidesdrivingdomesticrevenues,facilitatesinternationalexpansion.However,thecompanyisthreatenedfromthegrowingpopularityofinternet,whichcouldaffectthemailvolumes,resultinginlowerrevenuesforthegroup.
3、StrengthsWeaknessesStrongbrandimageLargescaleofoperationsDependenceontheUSmarketWeakeningfinancialperformanceOpportunitiesThreatsInternationalexpansionExpandingChinesemarketGrowingglobaltransportationservicesindustryE-substitutionIntensecompetition1.Stren
4、gths（1）StrongbrandimageFedExhasastrongbrandimage.Itisamongstthemostrecognizednamesintheglobeexpressdeliveryservicessegment.Forinstance,during2009,thecompanywasrankedseventhinFORTUNEmagazine’s“World’sMostAdmiredCompanies”list,theeighthconsecutiveyearthecom
5、panyhasbeenrankedinthetoptenonthelist.Inaddition,FedExcontinuedtoberankhighestincustomersatisfactionintheUniversityofMichiganBusinessSchoolNationalQualityResearchCenter’sAmericanCustomerSatisfactionIndexintheexpressdeliverycategory.Morerecently,inMarch201
6、0,thecompanywasnamedasthetop20world’smostadmiredcompanies,accordingtoasurveypublishedinFORTUNEmagazine.Initsannualreportoncorporatereputation,FORTUNEmagazinelistedFedExasthe13thmostadmiredcompany.ThecompanyoperatesitsfourbusinesssegmentsundertheFedExbrand
7、name:FedExExpress,FedExGround,FedExFreight,andFedExServices.FedExpromotesitsbrandthroughprintandbroadcastadvertising,corporatesponsorships,andspecialevents.Thecompany'sadvertisingandpromotionexpenseswere$379millioninFY2009,$445millioninFY2008,and$406milli
8、onin2007.Thecompany'sstrongbrandimagedrivesitsretailbusiness.Thestrongbrandimagebesidesdrivingdomesticrevenues,facilitatesinternationalexpansionaswell.（2）LargescaleofoperationsFedExprovidestransportation,e-commerce,
