资源描述：
《商业英语演讲稿(精选多篇)》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、商业英语演讲稿目录第一篇：一份商业英语演讲稿作业第二篇：英语商业书信的构成第三篇：商业银行演讲稿第四篇：商业洽谈英文演讲稿第五篇：商业银行竞聘演讲稿正文第一篇：一份商业英语演讲稿作业goodmorning,ladiesandgentlemen,first,letmeintroducemyself.mynameisaileen.iworkasanewpublicrelationsmanagerforthewestwoodbrewery.i’mgoingtobediscussthebrewery’scorporateimage-----inparticula
2、rwhetheritneedstobechanged.mypresentationwilllastabout15minutes.iwillbeusingpowerpointformytalk.ifyouhaveanyquestions,i’llbepleasedtoanswerthemattheendofmytalk.asyoucansee,iamgoingtoexaminethreepoints:first,thehistory,second,theproduct,andthird,themarkets.let’sbeginwiththepany’sh
3、istory.westwoodbrewery,basedinlondon,isatraditionalpany.itwasfoundedin1778.andit’sstillafamilyfirm.wecontinuetorunasafamilyfirmandthisisimportantforthecorporateimage.asyouknowthepresentownerisbenwestwood.therewasatakeoverbid.thatwrapsupthatpoint.now,i’dliketodiscussthesecondpoint
4、,thepany’sproduct.weusetraditionalproductionmethodstoproduceanimperialstout.it’sdescribedasdark,immense,richwithadepthofburntfruitiness,thisbeerisanideal第11页共11页nightcap.imperialstoutis50%strongerthananyoftheotherbeersintheexportpremiumrange.wealsohavehorses.likethis.doyouremembe
5、rthatthemdeliveringthebeertothelocalpubsatthelastcentury?yes.weuseittodeliverthestout.ok.let’sbeginwiththelastpoint,themarkets.wehavemakealargerwhichiseuropean,aeuropeantypebeerandsaleshaveincreasedalotoverthelastyear.but,theproductionhasactuallydroppedalittleoverthelastfewyears,
6、althoughprofitshaveactuallyheldup.so,weneedtochangethecorporateimage.intheeyesofthepublic,aclearlydefinedpanyimageistheidentityofthepany.itreflectsthequalityoftheirproductorservice.so,agoodpanyimageenhancespublicrecognitionandincreasedpopularitywilltranslateintogreattradingvolume
7、andprofits.weneedtoconsidertheseitemswhenchangingourpanyimage.marketingmunications,pricingstrategy,salesstrategy,customerservice,publicityandpromotions.so,ifweconsiderthatanddoitverywell,ibelieveourcorporateimagewillbemostperfect.i’dliketostophere,ihopeyouhavefoundthisuseful.andi
8、fyouhaveanyquestions,i’dbehappytoanswert
