我国房地产市场营销管理研究

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1、房地产市场销售管理毕业论文参考范文毕业论文打印要求参考范文学号0403122010毕业论文课题《我国房地产市场营销管理研究》目录摘要英文摘要引言（或绪论）·······················································1一、房地产市场营销管理的理论阐释及重要意义··························1（一）房地产及房地产市场·············································1（二）房地产市场营销管理·······················

2、·····················1（三）房地产营销管理的意义···········································1二、我国房地产市场营销管理存在的问题·································2（一）房地产企业交易的法律、法规不完善，市场纠纷多·····················2（二）房地产企业产品积压，大量商品房空置······························2（三）房地产企业提供的产品无法满足消费者的全面需求···················2

3、（四）片面夸大宣传策划的作用········································2（五）房价虚高，存在暴利，超出消费者的承受能力·························2（六）物业管理滞后，营销管理虎头蛇尾·································2三、我国房地产市场营销管理的对策思考·································3（一）房地产营销环境分析············································3（二）房地产市场调

4、查和预测及可行性研究······························3（三）购买者行为分析···············································4（四）房地产市场细分化和目标市场选择································4（五）房地产项目经营策略···········································5（六）培养一支高素质的房地产营销管理队伍···························10（七）优化房地产企业的组织结构，加强市

5、场营销管理控制···············10结论·······························································11参考文献致谢我国房地产市场营销管理研究摘要近年来，房地产业已经成为我国经济增长的引擎和支柱产业，房地产及其固定资产投资对国民经济的贡献日益显著。然而，目前我国房地产市场的现状是:一方面有大面积的商品房空置；另一方面，许多房地产企业，规模偏小，不注重质量与品牌，忽视市场调研。由于追求高额利润，致使开发的产品与市场脱节，形成了有价无市的局面。本文运用现代管理营销理论和

6、管理理论，结合我国房地产市场特点对我国房地产市场营销管理进行粗浅分析。从房地产营销管理理论的基础和现状入手，提出对策，以期为我国房地产开发企业的营销提供指导。关键词:房地产市场；营销管理；对策China'srealestatemarketresearchMarketingManagementAbstractInrecentyears,realestatehasbecometheengineofChina'seconomicgrowthandpillarindustries,realestateandinvestmentinfixedasset

7、sgrowingcontributiontothenationaleconomysignificantly.Atpresent,however,China'srealestatemarketisthestatusquo:ontheonehandtherearelargeareasofvacanthousing;Ontheotherhand,manyrealestatecompanies,smallerscale,focusingonqualityandbrand,neglectedmarketresearch.Pursuitofhighpro

8、fits,resultingdevelopmentproductlinewiththemarket,formingacitywithoutpricesituatio