资源描述：
《电子商务在图书营销中的应用》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、电子商务在图书营销中的应用Theapplicationofe-commerceinbookmarketingModernpressdistributionsectorinChinahaspresentedmarketization,industrialization,collectivization,andfeaturessuchashighscieneeandtechnology,thedevelopmentofInternet,thematurityofmodernlogistics,thechallengeofi
2、nternationalpublishinggroup,whichacceleratedthechangeofpublicationdistributionsectorinChina,theoperationandmanagementofpublicationdistributionsectoralsoputforwardhigherrequest,thisdirectlyaffectsthedevelopmentofe-commerceinthefieldofbookmarketingandapplication.A
3、soneofthemostmodernmarketingchannelsinthefieldofbookdistribution,thebookpagee-commercewillundoubtedlyplayabiggerrole・Butatthisstageofe-commerceinthefieldofbookmarketingwasavarietyofsystemshowsthatthepagesofourcountryelectroniccommercedevelopmentstilllagsbehindth
4、atofdevelopedcountries,isnotconducivetothesustainabledevelopmentofpublishingdistributionsector,sotheconstructionofperfectpagesinrespectoftheelectroniccommercesysteminourcountry.Wehavelearned,ourcountryindustrytotalvalueofabout100billionyuanayear,turnoverofabout7
5、0billionyuanincirculation,iffullyimplementinge-commerce,itisundoubtedlyaveryhugemarketz，cake〃・Bookmarketingiseasytobecomethekeyofe-commerce,andbecauseconsumershavethisaspectofconsumerdemand,coupledwithlowprice,onlybooksshippedalmostafraidofimpactfracture,nottime
6、linessadvantagessuchasreallysuitabletodomestice-commercecurrentoperationenvironment・ThereforeapplyingInternettechnologyintheelectroniccommercemodeoftraditionalpublishingfield,evenifthetechnologyapplicationandtherelativelybackwardmodeofoperationistheurgentneedsof
7、thebookindustrydevelopment,andthestrategicgrowthoftheindustryfurtherdevelopment,butalsotheeffectiveapplicationoftheelectroniccommerceisaverysuitableposition.Ingeneral,publicationsincludebooks,audioandvideoproducts,anddigitalbooks・Andtheuseofmoderne-commerceforbo
8、oksasatraditionalpublicationissignificant・Fromthemarketingstandpoint,marketingmainlyincludesaseriesofcommercialactivitiessuchaspublicity,sales,andafter-salesservicean
