t基金管理有限公司市场营销策略-研究

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1、西南交通大学硕士研究生学位论文第lI页AbstractThedevelopmentofdomesticfundindustrystartsrelativelylateandhasexperiencedseveralstagesofthesproutingperiodfrom1985to1992；thetraditionalfundperiodfrom1992to1997；thedevelopmentperiodofclose—endedfundfrom1998to2002；thebeginningperiodofopen-endedfun

2、dfrom2002to2005；andtheperiodofleapfrogdevelopmentofopen-endedfundafter2006．Atpresent，China'sSecuritiesRegulatoryCommissionhasformulatedmanyregulations，whichhasmaketheindustryachieverapiddevelopment，toprotectinvestor'sprofitandstandardizeindustrydevelopment．Intherecentdeca

3、departicularly,fundindustryhasplayedanimportantroleinfinancingmarketasthepremierfinancingchoiceforinvestors．Nevertheless，withtheincreasingindustrycompetition,aphenomenonofseverehomogeneityemergesinfundproducts．Againstabackgroundofcontinualdecreaseinprofits，fundindustryisd

4、eeplyinvolvedinastageofdifficultdevelopmentandtransitioncurrentlyafteranexplosivelydevelopment．Adeficiencyininvestors’confidenceoffundarisesfromthesituationthattheprofitsandadministrationoffundCanbeinfluencedbyfinancingmarketclimateofstockandbond；andtheindustrycredibility

5、maydeclineduetoindustrycompetition．Ontheotherhand．certainconflictsexistbetweenfundcompanyandcommissionagentduetotlleirdifferentinterestsasfundmarketingmainlyreliesonbankandcommissionagent．Therefore，ithasbecomeasignificantissueinmarketingstrategyforfundcompanytoconsiderhow

6、tobringoutintemaladvantages，strengthenmanagementofmarketing,enhancecorecompetitiveness，raiseinvestors’confidence．andbalancetheprofitsconflicts、析tllagents．Basedontheabovebackground，theFund’Smarketingtheoryasthecore，combinedwilllthefinancialknowledge，T-fundcompanyistheobjec

7、tofstudy,analysisofT-fundcompany'sexistingmarketingstrategy．Firstly,ananalysisofexternalenvironment，industrycompetitionclimate，intemalconditions，andmarketingenvironmentofT-fundcompanyiscarriedoutthroughanalyticalapproaches．suchasPEST．ItrevealsthatT-允ndcompanyholdsaleading

8、positionincurrentfundindustrywimadvantagesinaspectsofcapitalscale．brandrecognition,andadministra