s公司铁矿石营销业务管理分析

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1、万方数据S公司铁矿石营销业务管理研究TheResearchofironorebusinessmarketingandmanagementofScompany●，AbslractWiththeupsanddownsoftheglobaleconomy，China’Srealestateindustryhasexperiencedupsanddowns．Fromtherecoveryoftherealestateindustryin2003to2008burstingoftherealestateindustry，tOtheinvestmentslowdownin2013slowedth

2、edevelopmentofthedomesticrealestateindustry，infrastructureindustriesalsowillbechangedandadjusttheshaking．Lackofsocialcapital，devaluation，theoutflowofhotmoney，thelocalmillsintheeliminationofbackwardproductioncapacityunderthebackgroundoftheindustrystatusquochangeisimperative．Thisgivesthemainirono

3、reoperationsinSbringsanewtest．Inthispaper，theSironoreoperationsinthiscontextwerestudiedmarketingmanagement．Thispaperstandingcompanymanagementpointofview，firstelaboratedtheenvironmentalsituationofironoreoperationsandbusinessdevelopment；thenanalyzestheproblemsandrisksthatexistintheironorebusiness

4、，onissuesthataffectprofitabilitygoalsachieved，theriskSOurCeSidentify，bytheirnatureareclassifiedasstafforganizationalstructure，performanceappraisal，marketdemand，priceforecasts，exploretheinternationalmarketinfiveareas；thenoftheissuesandrisksofin-depthanalysis，andusesthebasictheoryofthebusinessman

5、agementtheoverallevaluationconductedonthebasisofanalysisandevaluationontheoperationalcontroloftheproblemsandrisksthatmayoccuragainstproposedspecificresponses．ThispaperaimstoprovideareferenceforScorporationoperatinginthiscontextironorebusinessmarketingandmanagement．KeyWords：SCompany；ironore；busi

6、nessmarketing；management；issues；countermeasures．II．万方数据大连理工大学专业学位硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．IAbstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯11．1研究背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2市场营销管理的相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．2．1市场营销管理定义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．2．2市场营销风险成因及应对策略理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．3研究思路、方