基于价值网络的美容行业商业模式创新研究

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1、AbstractEveryoneappreciateshisownbeauty.Sinceancienttimes,peopleneverstophispursuitofbeauty.Withthedevelopmentofeconomyandsociety,theprofessionalcosmeticserviceappearedintheSouthofChinaandthencoveredthewholecountry.Afterseveraldecadesdevelopment,peoplelearnedmoreandmo

2、reoncosmeticproductsandservicesandbeganacceptit.Thegrowingdemandstimulatesthedevelopmentoftheindustryandalsostrengthensthecompetitions.Atpresent,itisnotveryhardtoaccesstothebeautyindustry.Themarketisamixedbag.Lotsoflowerqualityproductsandunprofessionalservicesdisruptt

3、hemarket.Manycompanieswhoonlyfocusonshort-termprofitneverconsidertheconsumer’sinterest.AtpresentinChinesemarket,normallythecosmeticsneedtobetransferredatleast5stepsfromtheoriginalproducertoconsumer.Eachstepneedsprofit.Thatiswhythepriceofcosmeticproductsissohigh.While,

4、thedemandofcosmeticproductsandserviceisdoincreasing.Theauthorofthisarticleworksinasmalltradingcompany.Theirmainbusinessisdealingwithimportedcosmeticsindomesticmarket.Tocopewiththeincreasinglyfiercemarketcompetition,thecompanyneedsrenewitsoperationmodelinbusiness.After

5、makeananalysisoftheindustrypresentsituationanddevelopingtrendinfuture,Authorbelievesthemarketsegmentationismuchrequiredbythemarket.Accordingtothefeatureofthecompany,theauthorpromotesanewbusinessmodelonthebaseofvaluenetworkandmakesananalysisinpossibleproblemsandrisksma

6、ymeetwhenitiscarriedout.Businessmodelbasedonvaluenetworkisusinginmanycompanies.Differentindustrieshavedifferentfeature,thesimilarbusinessmodelhasnotbeenadoptedbycompaniesofcosmeticindustry.Hopethenewbusinessmodeldescribedinthisarticlecanattractmorevaluableopinions.Key

7、Words:valuenetwork,businessmodel,cosmeticindustryII目录摘要..............................................................................................................IAbstract..............................................................................................

8、........II第1章引言...............................................................................................11.1概述........