基于地域文化差异的饭店沟通满意度实证研究

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1、浙江工商大学硕士学位论文摘要性的认知；(2)加强饭店的跨文化沟通；(3)注重因员工个体差异导致的沟通障碍。关键词：饭店i·地域文化差异，沟通满意度，实证研究ⅡIAEMPIRICALI逦SEARCHOFHOTELCOMMUNICATIONSATISFACTIONBASEDONREGIONALCULTUREDISREPACYABSTRACTInthe21stcentury,managersarefacedwithanimportantchallengethatistocoordinateworkforcediversityinordertoachievetheobjectiv

2、esoftheorganization．Atpresent，thephenomenonoftheworkforcediversityisextremelyoutstandinginChinesehotelindustry．Stavesfromdifferentregionshavedifferentlanguages，cultures，customs，waysofthinking，experiences，educationbackgrounds，valuesandSOon，whichcertainlywillcausesomeobstaclesforthehotels’i

3、nternalcommunicationandleadtobarriersinstaves’innerheartandtheproblemofdifficultrecruitmentandseriousbraindrain．ThisP印erconcentratesondiscussinghotelcommunicationsatisfactionbasedonregionalculturaldifferencesbecausecommunicationsatisfactioniSanimportantindicatortomeasuretheeffectivenessof

4、communication．Firstofall，onthebasisofliteraturereviewofthetheoryofcommunicationsatisfactionandcross．culturecommunication，referringtoDowns&Hazen’’communicationsatisfactionevaluationmodel”，combiningthedifferentculturesbetweenChineseandwesternandthespecificcircumstancesoftheresearchobjectoft

5、hisIV浙江工商大学硕士学位论文article，theauthorworksout“HotelCommunicationSatisfactionEvaluationModel”(seefigure3一1)．Thentheauthorstudytheinfluencefactorsofhotelcommunicationsatisfactionfromtheangleofregionalculturaldifferences．Ontheonehand，thepaperprovideausefulmodelandquestionnairetosurveystaves’com

6、municationsatisfactionfordomestichotelenterprise．Ontheotherhand，itcanmakemanagersrealizetheimportanceofculturaldifferencesbystudyingtheeffectofregionalculturedifferencesonhotelcommunicationsatisfaction，andthenmakesomesuggestionsonimprovingcommunicationsatisfactionofhotelindustryonthemicro

7、scopiclevel．Thispaperdevelopsthequestionnaireofhotelcommunicationsatisfactionbasedonthemodelandselectsoutninestarhotelsinhangzhou，ningboandshenzhenforempiricalresearchand．Focusedonworkerattheproductionline，thepaperusesthemethodsofinterviewingandquestionnairestocolle