苗仁堂集团扩张战略分析

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1、万方数据1220690110胡青11．．．堕生堡垒堕堡鲞坚堕坐塑———————————————_—————————————————J——————————●—————————————-———————-——————●——————————————————————一一一AbstractThepharmaceuticalindustryisanimportantpartofournationaleconomy,especiallytheTCMindustry，successiveyearsofgrowthinexcessofGDPgrowth，knownasthe”eternalsunrise

2、industry”!TCMoriginatedinChina，isoneofthemedicaltreasuretrovesoftheworld．ItisalsoavaluableassetaccumulatedfromtheChinesenationinthelongstrugglewiththediseaseprocessandalsoartimportantpartoftheChineseculture．ItmakesanindeliblecontributiontothemultiplicationandprosperityoftheChinesenationandhuman

3、health．TCMindustryisthetraditionalindustryofChina．Ithasadvantagesinresourcesandknowledge．asourmostoriginalinnovationfieldsandhugepotentialdevelopmentandbroadprospects．StrategicEnterpriseManagementisahighlypracticalandhighlycomplexmanagementscience．ThisarticleiSmainlyforenterprisedevelopmentstra

4、tegytheory,theoryotenterprisecompetitivestrategy，corecompetitivenessofenterprisesandenterprisecompetitiveadvantage．ThroughanalysisoftheexternalenvironmentofMiaoRenTangGrouptoidentifyopportunitiesandpotentialthreatsfacingthedevelopmentofMiaoRenTangGroup．ThroughanalysisofMiaoRenTangGroup’Sinterna

5、lenvironmenttoidentifythestrengthsandweaknessesoftheGroup．IthasconcludedMiaoRenTangGroupSWOTmatrixanalysis．Finally，thisarticle，fromtheGroup’Smanagement，products，brands，marketing，researchanddevelopment，humanresourcesmanagement，enterprisecultureandotheraspectsoftheimplementationofthestrategy,hasm

6、adescientificanalysisonMiaoRenTangGroup’Sexpansion．strategyandthemainproblemsandalsohasfoundproblemssolvingstrategiesandwaysofimplementation，SOthattheGroupcanobtainmorecompletedevelopmentstrategieswhichwillbringMiaoRenTangGroupavalueofstrategicresearch，alsowithreferencetoothercompanmsinthepharm

7、aceuticalindustry．Keywords：MiaoRenTangGroup；strategicmanagement；expansion．strategy；integrationstrategy；万方数据1220690110胡青竹茁仁堂集团扩张战略研究1．1研究背景及意义I．I．1研究背景1．绪论医药产业是国际公认的国民经济重要支柱产业，是一个典型的国际高技术产业，具有良好的发展前景，被誉为“永远的朝阳产业”。同时，医药产业还是一个高投入、高风险