abc乘用车公司企业文化融合对策分析

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1、广东工业大学硕士学位论文ABSTRACTAutoindustryplaysallimportantroleinthenationaleconomywithgreatinfluencetobothupanddownstremnindustries．TheautoindustryisdominatedbyJoint-Venturecarmakers．Therefore，theriseandfallofthejoint-venturecarmakersdeterminethedevelopmentoftheChineseautoindustry．Autoenterpri

2、sesfeaturedbyjoint-venturesinevitablyfacetheissuesofculturedifferencesandintegrationsbetweentheChineseandforeigncompanies．Andtheissueofcorporatecultureintegrationrecentlyhasbecometheresearchfocusofthemanagementofjoint-venturecompanies．Basedonthestudyofrelatedreferences,thisessaycollec

3、tsandorderstheactionsandcountermeasurestakenbyABCPassengerVehicleCompany(hereinafterreferredtoas“ABC”)intermsofcorporatecultureintegration,andfocusonthediscussionandanalysisofthecounterrneasuresofABCovercultureintegrationanditsresultsandimpacttothegrowthofthecompanyi11awayofcombiningb

4、oththepracticesandinvestigations．ABCisat)I：picalexampleofcultureintegrationofjoint-venturecompanies．AsthelatestcomeramongthreeJapaneseautojoint-ventures(Toyota&Honda)wimlowestbrandrecognition,ABChasoutperformedGuangzhouToyotaandGuangzhouHondabyhugemarginsintheSouthChinainj似acoupleofye

5、ars，andhasachievedbreakthroughperformance，allthesearecloselyassociatedwi也themphasisithasplacedoncorporatecultureintegration．Wecansaytha土，becauseABChasbeenconstructingexcellentanintegratedculturecontinually,itgrowssmoothlyandrapidlyinamarketoffiercecompetition．BasedonABC’Spractice,Wec孤

6、concludethat：joint-venturecompaniescanbuildanintegratedcorporateculturebytakingtherightactions,andsuchculturewillplayapositiverolecontinuallytoitsproductionandoperation．ThesuccessfulexpelienceofABCisworthstudyingandlearning,andcanbeservedasareference．Thispaperconcludedthatthejointvent

7、urewouldfaceavarietyofmanagementissues．Ifinunderlyingcauses,itisoftenassociated、Ⅳitlltheculturalconflictofjointventuros．Therefore,culturalintegrationisthenecessarymeanstosolveculturalconflictsandtotakeadvantageofthejointventureeffect．Duringculturalintegration,problemfindingshouldbethe

8、toppr