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1、AbstractWiththeissuanceof3Glicenses,mobilecommunicationsmarkettore-shuffle,themainbodyofmarketcompetitionincreases,userscompeteforfiercecompetitioninthemarketvaluefrompricecompetitiontowardscompetition,wasdiverseandcomplexsituation.GanzhouMobile'spres
2、entmarketsharewillfaceseverechallenges.Individualsinthecommunicationsindustryformanyyearsduetothetechnical,market,integratedmanagementoftheworkexperience,thisarticlewillbeGanzhouMobileastheresearchobject,throughthedevelopmentofcorecompetenciesathomean
3、dabroadanobjectforanalysis,understandthebusiness,IhadthecorecompetitivenessofthecurrentlevelofdevelopmentandthusGanzhouinunderstandingtheanalysisandthemobileenterprisebasedonthecombinationoftheirvarioustypesoflearningtheoryandrelatedknowledgecorecompe
4、tencieswithaviewtoexploreintheupcoming3GlicensesissuedbythemarketisfacingnewopportunitiesandchallengesofthenextmobilehowtobuildGanzhoucorecompetitivenessinthelocalmarketcontinuedtomaintaintheleadingpositiononthestrategicchoice.Therefore,undertheguidan
5、ceofinstructorschoosethisthesis.Inthispaper,strategicmanagementtheory,throughstudyandanalysis,combinedwiththedevelopmentalcharacteristicsofmobileGanzhou,researchenterprisecorecompetitivesystem,thecompositionofGanzhoumovingthroughtheexternalenvironment
6、,internalconditions,comparedwithothercarriers,andcompetitivestrengthsandweaknessesanalysis,tofindoutthecurrentdevelopmentofGanzhoumovingthemainproblemsfacingtheproposedGanzhoumobileshouldbepositioned,market,enterpriseresources,capabilitiesandorganizat
7、ional,culturalandotherintegratedaccesstothecoreofvalue-basedcompetitiveadvantage.KeyWords:3G;Ganzhoumobilecommunicationcompany;corecompetitivenessIII目录摘要..................................................................................................
8、.................................................IAbstract.........................................................................................................................................III第一章绪论........................................
