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1、ABCTRACTABSTRACTAlongwiththeChineseeconomicreformandjoiningtheWTO,Chinahasbasicallyfarewelltoshortageeconomyera,andenteringthehighspeeddevelopmentofthemarketeconomy.Alongwiththeglobalizationprocessandmanufacturingenterprisetechnologicalprogress,people
2、realizedthatthepublicgoodssupplysystemisbeingenrichedandthecompetitionisfierce,consumersof"God"positionisstrong,abuyer'smarketforconsumershasbeenformed.Commercialworldsuchasthebattlefield,onlywintheconsumersanddefeatthecompetitor,andthenwinthevictory.
3、Themodernmarketingmanagementtheorybelievesthat,foranyindustry,tomeettheconsumerdemandforgoodscansellout,toresearchthemarketingstrategybasedonconsumerbehaviorcanproducebenefits.Wecansaythat,theconsumerbehaviorisoneofthekeyfactorsthataffectthesalesofgoo
4、ds.Becauseofthis,thisarticletakethematernalandchildsuppliesindustryasanexample,intheconsumerperspectivetodiscusswhatfactorscaninfluencepurchase,andthenofferthemarketingstrategyproposedbasedonconsumerbehaviortomaternalandchildsuppliesenterprise.Thisart
5、iclesynthesisthedomesticandforeignconsumerbehaviorandmarketingstrategyfirstly,andthenanalysisthepresentsituationofmaternalandchildsuppliesindustry.Throughtheanalysisofbirthcontrolandindividualtwo-childpolicyimplementation,populationdistributionandstru
6、cture,thepercapitadisposableincomeincrease,theconsumptionculturespecificaspectsofmaternalandchildsuppliesindustry,cometoaconclusionthatthematernalandchildsuppliesindustryisalucrativeindustry.Meanwhile,thisarticleanalysistheproblemsofmaternalandchildsu
7、ppliesindustryduringdevelopmentandmarketing.Basedonthequalitativeanalysis,thisarticledeterminethedimensionsofempiricalresearch,carryonthequantitativeanalysis.Selectedfiverepresentativecityintheonetwothreelineofthecitytogiveoutquestionnaires,analysisth
8、estatisticaldatawithSPSSsoftware,usethestatisticalmethodsofreliabilityandvalidityanalysis,suchasTtest,correlationanalysisandregressionanalysis,scientificvalidationtheaffectingofconsumerbehaviorofmaternalandchildsupplies,andthenproposemarketing
