商业健身俱乐部加盟连锁经营模式分析

《商业健身俱乐部加盟连锁经营模式分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、商业健身俱乐部加盟连锁经营模式研究国内健身连锁企业发展到今天，无论管理、技术和经济实力都比过去有了长足的进步，但相对于国外的一些健身企业而言还有着很大的差距。因此，健身企业要清醒认识到自己的缺点和不足，探索出一条企业发展壮大的道路。关键词:商业健身俱乐部;加盟连锁;经营模式论文随机验证编号:BT2007516512324.7055475<商业健身俱乐部加盟连锁经营模式研究ABSTRACTWiththefastdeveloPmentofeeonomy，therearemoreandmorePeoPlegetting

2、higherineomethefitnessindustrybeeomesmorePopular.therearemoreandmorefitnesseorPorationehainsdeveloPed，theyarenotsatisfiedwiththeaehievementobtained.TheyhoPetouseeffieientwaystoenlargetheseale，enhaneethestrengthandgetmoreProfits.That15whyfranehiseehainoPeratio

3、nhasbeeomemoreandmorePoPularbymanagersanddeveloPedveryquiekly.TheauthorehoosetheimPulseelubastheresearehobjeetofthethesis.Firstly，thethesiSintroduCet?eOperatioflmodeWhiChilnpu1SeClubhaVeadoPted.Seeondly，theauthorusethemethodofSWOTtoanalysetheeaseandeoneludeth

4、eexPerieneeandshortageinfranehiseoPerationoftheelub，thenbringforwardsomerelevantdeveloPmentstrategies.Finally，thethesistrytodesignareasonablefranehiseehainoPerationmodeoffitnesselubbasedonthefranehisingoPerationtheory，andProvidesometheoryrefereeforfitnesseorP

5、orationswhiehwouldliketojointheareaoffranehising.Throughreseareh，thereareseveraleonelusionsasfollows:(1)Now1nehina，therearemanyfamousfitneSSeorporationswhiehadoPtthemodeofehainoPeration.undersuehtrend，theeomPetitionineurrentfitnessindustrybeeomemoreandmorefie

6、ree，50thattheelubhavetofaeelargeehallenge.(2)Brand15thepreeonditionoftheeomereialfitnesselubswhiehadoPtthemodeoffranehisingehainoPeration，butatPresentsomefitnesselubshave’tPaidmuehattentiontomanageandProteetthebrandofelubs.Aeeordingly，thebrandereditwasdamaged

7、50thattheProfitoffranehisorandfranehiseewaslost.(3)Atpresent，thesystemeonstruetionoffranehiseehaininehina论文随机验证编号:BT2007516512324.7055475若商业健身俱乐部加盟连锁经营模式研究remainimPerfeet，some50一ealledfranehiseehainfitnesseorPorationslaekseientifieandmaturefranehisingsystem，a

8、ndtheyhave’tgivenenoughsuPPorttothefranehisee.Undersuehsituation，theoPerationandservieemanagementinfranehiseehainelubsfallintoeonfusion，andthatdamagethewholeimPressionofthebrand.(4)Howtoi