数据挖掘在铁通客户流失控制中的应用

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1、河北科技大学硕士学位论文AbstractAlongwithinternationalizedexpansionoftelecommunicationindustry,thewholeindustryisquicklyevolvingintomarketeconomyfromprimaryplannedeconomy．Customerlossesinshiftingteleservicebecomelessandlesssincemarketizationoftelecommunicationbecom

2、emoreandmoresufficient，telesevicestandardcloserandcloser,anddifferentiationsmallerandsmaller．Operatorsarestartingtoshiftkeypointtoenhancingcustomers’loyaltyandhowtOmaintainandcatercustomershas，atpresentstage，becomeallimportantproblemtheymusttotackle．Dat

3、aminingisaprocessduringwhichrelationshipbetweenmodelanddataisfoundamongvastdataresourcesbywayofvariousanalysistools．Asatypicaldata—intensiveindustry,telecommunicationsownlargenumbersofbusinessdataimpliedvarioususefulinformation．thepaperputsemphasisondes

4、ignofdatawarehouseandselectionofdataminingmodelSOastOintegratewithTietong’Spracticalsituation，aimatthedemandofcustomerchumcontrolamongTietong’Slandlineusersandcenteronapplicationofdataminingtechnologyincustomerchurncontr01．ThepaperadoptsCRISP-DMmethod，c

5、ommonlyusedwithintheindustry,tocontrolentiredataminingflowandchoosesCHAIDcalculationmethodofdecisiontreetosetupTietong’ScustomerchumcontrolmodelThroughvariousapplicationsofdataminingtechnology,customerchumcontrolbasedonthustechnologycanhelptofindconnota

6、tiveinformationonlostcustomers，foreseeinadvancethosewhohavethepossibilityofchumandstabilizemarketshare．Inthemeantime，itishopedthatTietongcanbeinapositiontobeenlightenedinsomeextentwhencarryingoutcustomerretentionstrategy．KeywordsDataMining；Model；Decisio

7、nTree；CRISP-DMMethod；Customerchumcontrol；CHAIDcalculationmethodIl啊．＼l『1111llllllllllIllllllllllllllllllllllI目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一II第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一11．1研究背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯··11．1．1电信行业基本现状及发展趋势⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．2客户流失控制对企业的意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2数据挖掘在电信客户流失控制中的应用现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯··51．3研究对象介绍⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯”61．4论文的主要工作⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯61．5论文结构安排⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯