我国快餐连锁企业口碑营销策略分析

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1、碑营销、加强防范处理抑制和减少负面口碑等，以使快餐连锁企业将客观形成的口碑传播变成主动出击的口碑营销，企望帮助企业有效的开展l：5碑营销，树立良好的公众口碑，为众多的快餐连锁企业尤其是资金少的中小型快餐连锁企业提供一条可供借鉴的营销思路。本文可能的创新点在于：目前大多数文献中对快餐连锁企业实施121碑营销策略的分析很少，本文对此进行深入研究，针对目前我国快餐连锁企业存在的问题提出了相对应的口碑营销策略。此外，本文构建了一个El碑营销策略的具体实施模式，从具体策略制定和实施以及和其他营销策略相配合，使口碑营销更加系统化。关键词：快餐连锁市场；口碑传播；星巴克口碑营销；口碑营销策略IIAbst

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