一汽大众捷达轿车竞争战略分析

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1、AbstractWhenthefinancialcrisisbrokeoutin2007，theworldeconomybeguntodecline，inordertorevivethedangerouseconomysituation，everygovernmentallovertheworldhavetheirownplanforeconomy．Andtheeconomiccrisismadeoureconomicslipintorecession，thegrowthin2008wasjust9．O％，

2、itisfirsttimeblow10．0％from2002，specialinthefourthquarter2008，thegrowthwas6．8％，thefigureprovethatOureconomichadinvolvedindeeplydescending．In2009，Ourgovemmenthaveexecutedtheneweconomypolicyagainst晰tlltheeconomycrisistoo，andwhentheeconomysituationhavesomesign

3、sofrecovery,OUrgovernmenthaveexecutedthenewplanforregioneconomyandindustry,themaintargetoftheseplanistoprovethedevelopmentinthewayofformalandflourishing，andimprovethecountrycompetitivepower,Theeconomiccrisismadehugeinfluenceforautomobileindustryinchina,the

4、salesvolumnhasdecreasedmuchmore，theinventoryofautomobilemanufacturerhasincreasedmoreandmore，thesituationofthisindustryhasbeenworseandworse．So廿1egovernmentpushseveralpolicyforautomobileindustry,madethemarketrecoverandenhancequickly．Andthesepoliciesdidnotonl

5、yhelpthemarketreturntothesituationofincreasing，butalsomaketheadjustmentofindustrystructure．Other,thepolicyforMidwestareaandthepolicyof“automobileforcountry'’，wouldchangethelastautomobilemarket，andopenanewandbigmarketformanufacturer．Inthisthesis，Iengageinth

6、estudyofautomobileindustry,taketheJettaCarasthetarget，throughthestudyofnewpolicyandnewsituationintheeraafterfinancialcrisis，getthenewdifferenceinautomobileindustry,specialintheCarmarket，andmaketheforecastaboutthetrendsofcarmarket．Other,throughthestudyofthe

7、maincompetitorsforJettacar,showthemaincompetitorandthedamageforJetta．ThroughgettheresultofJettaCar’Ssuperiorityandinferiorposition．ThroughthestudyofJettacal"’sbusinessaction，findthewaytocompeteforsuperiority．Intheendofthistext，accordingtothestudy,Imakethec

8、onclusionforChineseautomobileindustry,specialtheCarmarket’S订end．Atlast，accordingtothetrend，Imaket}leTTTAbstractsuggestincompetitivestrategyforJettacal'．Throughthestudyofthetraditionalstrategyinautomobileindus