中国b2c电子商务盈利模式比较分析

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1、首都经济贸易大学硕士学位论文中国B2C电子商务盈利模式比较研究的发展现状、特点及行业盈利情况。第四、五部分：分别介绍分析美国亚马逊公司的成功原因及京东商城的经营现状。第六部分：中国B2C企业如何实现盈利。本章结合前面的案例分析，总结分析出以京东商城为代表的我国B2C目前存在的问题。第七部分：总结与展望。关键词：B2C电子商务京东商城首都经济贸易大学硕士学位论文中国B2C电子商务盈利模式比较研究AbstractAccordingto

2、Statistics2011-2012>fromiResearch、thetradingofE．Corl"i／／lerceinChinais6．300trillionYuanandthegrowthrateis32．4％．whichaccountsfor13．4％of47．2trillionofthetotalGDPofChinain2011．Inaddition．StatisticsfrommCandAIibabashowedthatirt20lthetotalofthe仃adillgviaE

3、—CommerceinChinareached784．93billionYuan,whichis166％oftheamountin2010andfarmorebetterthanthegrowthrateofthetotalofretailduringthesameperiodoftime．whichis11．6％．Therefore．E—CommerceirlChinahasenorlTlOUSpotentialandisbecomingtheengineofthegrowthofChines

4、eeconomy．CurrentlythemarketofE．CommerceinChinaisthesecondbiggestintheworld，webelievethattheexpansionofE-Commerceisgoingtobeexponential．Weestimatethatin2015themarketwillbetllebiggestintheworldandthepopulationofpeoplewhouseE．Commercewillbe329millioninC

5、扯rla．Thewell．establishedintemetinChinaprovidesafoundationforpeopleshoppingonlineintermsoftechnology．Atpresent，thoughtheshareofB2CinthewholeE．CommerceissmalI，inlongterm。B2CwillbecomethemajorityofE．Commerceinthefuture．A1ldifferentkindsofE．Commerce诵1lst

6、arttomerge．201isthefirstyearofthe12thChinaFiveYearPlan．E-Commercehasbeenthroughthefollowingstages：emerging，developingfast，andrecession．2011isthefirstyearofanotherIlewstage，namelyfastgrowing．InrecentyearsmanyB2Cwebsiteemergedandmanycompaniesintheindus

7、trybegantojointheB2Cmarket．ThetendencythatB2CtakesoverC2Cispersistent．M18andDangdanggoingpublicarethemilestonesofthedevelopmentofE-CommerceinChina．In2011，thedevelopmentofE．CommerceinChinaattractedenormousattentionfromeverywhereandhitthebottomandtheto

8、pinthesameyear．Howtoseizetheopportunitiestogrow,howtobeextmordinarycomparedtosomanyrivals，howtofindthefightdirectionofdeveloping，andhowtogrowsteadilyarethemostconcemedquestionS．InthispaDer,westartwiththediscussionofvarioustheoriesofmodelsofE．Commerce