中国电信全业务运营核心竞争力分析

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6、vice协·刁目录第一章前言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1研究背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．2研究内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．3文章组织结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．1第二章电信行业环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1宏观环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1．1政治环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．1．2经济环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62．1．3社会文化环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．112．1．4技术环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．2中国电信业运营状况⋯⋯⋯

7、．：⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．2．1行业整体经济效益情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．2．2行业固定资产投资完成情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．152．2．3三大电信运营商总体运营情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯172．3通信行业发展趋势及展望⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯192．4全业务经营体制下三大运营商的竞争格局⋯⋯⋯⋯⋯⋯⋯⋯．202．4．1全业务运营⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．202．4．2全业务运营机制下电信行业竞争格局⋯⋯⋯⋯⋯⋯⋯⋯．．2l第三章电信行业核心竞争力分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．233．1企业核心竞争力⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．233．1．1核心竞

8、争力定义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．233．1．2企业核心竞争力特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．233．2电信运营企业生产经营特点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．263．2．1服务行业研究⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯．263．2．2服务营销理论的产生和发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．283．2．3电信运营企业生产经营特点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．293．3电信运营企业核心竞争力分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．303．3．1电信运