基于价值链整合提升pc制造企业竞争优势分析

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1、构企业价值链以及与产业价值链上的其他企业结成战略联盟：途径有：增加独特性来源、创造独特性、重构企业价值链、在明确定位、价值链收缩以及价值链水平整合；具体对策则包括养自身核心优势，二是优化自身价值链，三是推进上下游价值构企业价值链，五是加强产品创新和工艺创新，六是做好与价支持工作。第五部分则是以联想集团和戴尔公司为例，检验本国PC制造企业竞争优势对策，从而使论文更贴近实际，更具有结论部分，回顾总结全文的主要观点，并对论文的进一步研究合PC制造企业竞争优势2Abstract．WiththesteadyandrapiddevelopmentofCh

2、ina'seconomyandpeople’Srisingincomelevels，China’SPCmanufacturingindustrydevelopsfast,whichhasmaderemarkableachievements，andgraduallydevelopedintotheleadingindustryofChina'selectronicinformationindustrysector．However,China'sPCmanufacturingenterprisesmainlyengagedintheproduct

3、ionandmanufactureofPCparts，andgenerallydonotgraspthecoretechnology,althoughPCoutsourcingpolicyofmanufacturersinEuropeandAmericaandotherdevelopedcountriescangetsometechnicalsupporttoengageinrelativelyhighqualityofmanufacturingactivitiesbyparticipatingininternationaldivisiono

4、fenterprises，butatthesametime，theindependenceofourcountry’SPCindustryhasbeenweakened,losetheirautonomyintheCOXtechnology,andthencontrolledbyothers．meanwhile，becauseoftheindustrylong-termpricewar,ChinesePCmanufacturingindustry’Sprofitmarginsdeclinetolowerandlower,long-termpr

5、icewarsandlowprofitmarginsmakethePCnolongersurroundedbyahaloofhigh-techmanufacturingsector，andforcedmanycompanieswithdrawfromthePCindustry,thentherestofthePCmanufacturingindustryisalsoundertremendouscompetitivepressure．Inthisbackground,moreandmorepeoplestarttotbjnkaboutthed

6、evelopingprospectsofChinesePCindustry．Inviewofthis，thepaperselectedPCmanufacturersastheresearchobject，combined谢thvaluechainintegrationandcompetitiveadvantagetheories，specificallyanalysestlle二valuechainstructureofPCmanufacturers，thefactors，thataffectPCmanufacturers’competiti

7、veadvantages，andtheeffectofPCmanufacturers’valuechainintegrationtoenhancethePCmanufacturers’competitiveadvantages．Alsointhebasisofwhich,thisthesiswillproposespecificwaysandmeasures，competitiveadvantageofmanufacturingenterprisestoenhancePC，andfinallyenhancethepaper'spractica

8、lconductionrolebyLenovo’SandDell’Scaseanalysis．Thisarticleisdividedintosixparts，th