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1、ABSTRACTABSTRACTChinaMobilechangeslife.Developmentofmobilecommunicationtechnologyhasbeenbringingaboutchangeswitheachpassingdaytopeople'slives.Ithasalsopromotedinterpersonalcommunicationandinformationexchange.Withrapiddevelopmentofdomesticmobilecommunicationtechn
2、ologyandtheexplosionofdemandsformobilecommunication,SichuanACommunicationCo,LtdinMianyangBranch.graduallygrewupintothecorelocalcommunicationoperator.SincetheestablishmentofChinaACommunicationCo,LtdinMianyangBranchin1999,ithasenjoyedfastgrowingoperatingincomesand
3、scaleofcustomers.Particularlyafterthe"WenchuanEarthquake",withitsownadvantages,ChinaACommunicationCo,LtdinMianyangBranchachievedfurthergrowthinoperatingincomebecauselocalcustomers’needsforcommunicationrosesharplyduringtheprocessofdisasterreconstruction.However,a
4、sthe"post-disasterreconstruction"progressivelycompleted,3GpermitofMianyangcompetitionisincreasingandmarketstatusischanginginMianyangarea.Currently.ChinaACommunicationCo,LtdinMianyangBranchfacesmanyproblemssuchasweakincomegrowth,tightraceforcustomersandhighlocalm
5、obilephonepenetrationrate.Asastateownedenterprise,weareheldresponsibleforthebenefitofshareholders,staffandcustomers.Weshallcontinuetorealizegrowthofthecompanyanditsoperatingincome.Consequently,itisworthdeliberatinghowtopromotetheoperatingincomeatpresent.Consider
6、ingthepracticalsituationofMianyang,thisarticlestudiesthenecessityofoperatingincomepromotion.ItcanprovidereferenceforsimilarState-ownedenterprisesonhowtopromoteoperatingincome.Afteranalyzinginternalandexternalenvironment,marketdemandsandsupervisiononcommunication
7、,keyfactorsofincomepromotionaredeterminedandmajortaskstobedoneinthenextphasearedefined.Intermsofdrawingupstrategies,thispaperresearchesonstrategiesassistedbymarketingtactics.Itelaboratesonstrategicgoals,conceptsandmeasuresofpromotingoperatingincome.givingasystem
8、aticelaborateonthenextmoveinthemarketingofproducts,pricing,channel,advertising,service,promotionsofstrategies.ChinaAII万方数据ABSTRACTCommunicationCo,LtdinMianyangBranchm
