盛隆公司产品结构优化与竞争策略分析

《盛隆公司产品结构优化与竞争策略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、工商管理顾十学位论文AbstractBasedondomesticandinternationalconstructionmachineryindustryconditions，aswellasdevelopmentofmarketcompetitionandcombinedwiththeShenglongcompany’Sactualconditions，theexistenceofthebusinessissuesandthesituationofthecompany’Scorecompetitivenesswereanalyzed疗omthepointof

2、thecompetitivenessofenterprises，corecompetitiveness，thetheoryoriginandcharacteristicsofproductstructureadjustmentandoptimization．Basedonscientificandtechnologicalprogress，Shenglongcompanycarriedthroughproductstructureadjustmentandoptimization，andproposedgeneralideawiththeoverallobjec

3、tiveofproductstructureadjustmentandoptimization．Andpointingoutspecificmeasuresoftheproductstructureadjustmentandoptimization：tooptimizelnvestmentandresourcesallocationbyscientificdecision．making：toupgradeandimprovegradesofthecurrentproductsbasedontechnologies；tointensifyR&Deffortstod

4、evelopnewproducts；tointegratehumanandprofessionalconceptofproductstructure；toexpandtheproductionofkeyproductsformarketdemand；tooptimizeimport-exportproductstructurebasedoncurrentpolicies．’Competitivestrategiestoimprovethecorecompetitivenessofenterpriseswerestudiedaccordingtocondition

5、sofShenglongcompany,competitivestrategieswereproposedasfollows：thedifferenceofcompetitivestrategy；specializationcompetitivestrategy；competitivestrategyforsurvivalcomplementarycollaboration；informationizationmanagement；uniqueservicestrategy；brandstrategy；leadingthecompetitioninthemark

6、etstrategybytransformationandinnovation；competitionstrategyofinternationalization．Throughtheabove．mentionedproductstructureoptimizationandcompetitivestrategyimplementation，itwasshownthatreasonableproductstructure，dominatingproduct，adaptationtomarketdemandofproducts，expandingthecompan

7、y’Sscale，betteroccupationanddevelopmentofthemarket，improvementoftheeconomicandsocialbenefitshavebeenrealized．Inthispaper,newmodelsandmethodstoimprovethecorecompetitivenesswereexplored，notonlyprovidingspecificsolutionsforShenglongcompany,butalsouseforreferencefortheconstructionmachine

8、ryindustry．．