双渠道环境下闭环供应链分析

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1、AbstractWiththedevelopmentofsociety,theproductlifecycleisbecomingshorter,resourcecrisisandenvironmentpollutionisgettingserious．Notonlythegovincreasinglystringentsontheenvironmentlegislation，butalsotheenvironmentawarenessofpeopleisgraduallystrengthened．Inaddition,themanufactureriswillingtoreman

2、ufactureinordertoreduceproductioncost．Allthesefactorsleadtotherapiddevelopmentofreservelogisticsandclosed-loopsupplychain．Along、析tllthedevelopmentofnetwork,e-commerceplatformhasimprovedsteadily．Onlineshoppingisincreasinglypopularbecausethelifepaceisacceleratedandonlineshoppingisfaster,moreconv

3、enient．Sotraditionalretailersfeelthreatenedbyonlineretailers．Fortheabove，itestablishedaclosed-loopsupplychainindual-channelenvironmentincludingamanufacturer,allonlineretailerandatraditionalretailer．Itestablishedaquantitativemodelonthebasisofgametheory．Thenitdidthepricingstrategy、析tllcases．Itan

4、alyzedtheclosed—loopsupplychainundercentralizeddecision-makingmarket，theManufacturer-StackelbergmarketandtheRetailer-Stackelbergmarket．Amongthedifferentcollectionstructure诵mthesamemarketstrength，itshowsthat：Firstly,thebenefitsofthesupplychaininthecollectionmodelarebetterthannoremanufacturingst

5、ructure．Secondly，thebenefitisthegreatestinthecollectionchannelofmanufacturerforthemanufacturer，onlineretailer,thetotalchannelprofitsaswellasresourcesandenvironment．Fortraditionalretailers，thebenefitintheretailers’collectionmodeisgreaterthanthemanufacturercollectionmode．Besides，itanalyzedtheclo

6、sed-loopsupplychainunderdifferentmarketstructureswitllthesameretumchannelmodel．11beresultsareasfollows：(1)Forallthechannelmembers，comparedtothedecentralizeddecision-making，theygetmoreinthecentralizeddecision-makingmarket．(2)Fortheretailers，customers，theresourcesandtheenvironment，theybenefitmor

7、eintheRetailer·-StackelbergmarketthanthattheManufacturer-·Stackelbergmarket．(3)Forthemanufacturer,itswholepriceandprofitsintheManufacturer—StackelbergmarketishigherthanwhichintheRetailer-Stackelbergmarket．(4)Forthetotalchannelprofits，it