Getting Real

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1、GettingRealThesmarter,faster,easierwaytobuildasuccessfulwebapplicationby37signalsCopyright©2006by37signalsAllrightsreserved.Nopartofthisbookmaybereproducedinanyformorbyanyelectronicormechanicalmeans,includinginformationstorageandretrievalsystems,withoutpermissioninwritingfrom37signa

2、ls,exceptbyareviewerwhomayquotebriefpassagesinareview.FirsteditionContents1Introduction2WhatisGettingReal?6About37signals9Caveats,disclaimers,andotherpreemptivestrikes12TheStartingLine13BuildLess14What’sYourProblem?17FundYourself19FixTimeandBudget,FlexScope21HaveanEnemy24ItShouldn’t

3、beaChore25StayLean26LessMass29LowerYourCostofChange31TheThreeMusketeers33EmbraceConstraints35BeYourself37Priorities38What’stheBigIdea40IgnoreDetailsEarlyOn42It’saProblemWhenIt’saProblem43HiretheRightCustomers44ScaleLater46MakeOpinionatedSoftware47FeatureSelection48Half,NotHalf-Assed

4、49ItJustDoesn’tMatter51StartWithNo53HiddenCosts54CanYouHandleIt?55HumanSolutions56ForgetFeatureRequests58HoldtheMayo59Process60RacetoRunningSoftware62RinseandRepeat64FromIdeatoImplementation66AvoidPreferences68“Done!”70TestintheWild72ShrinkYourTime75TheOrganization76Unity77AloneTime

5、79MeetingsAreToxic81SeekandCelebrateSmallVictories82Staffing83HireLessandHireLater85KicktheTires86Actions,NotWords88GetWellRoundedIndividuals89YouCan’tFakeEnthusiasm90Wordsmiths91InterfaceDesign92InterfaceFirst94EpicenterDesign96ThreeStateSolution97TheBlankSlate99GetDefensive100Contex

6、tOverConsistency101CopywritingisInterfaceDesign102OneInterface103Code104LessSoftware107OptimizeforHappiness109CodeSpeaks111ManageDebt112OpenDoors114Words115There’sNothingFunctionalaboutaFunctionalSpec118Don’tDoDeadDocuments120TellMeaQuickStory121UseRealWords123PersonifyYourProduct12

7、4PricingandSignup125FreeSamples127EasyOn,EasyOff129SillyRabbit,TricksareforKids130ASofterBullet131Promotion132HollywoodLaunch135APowerfulPromoSite136RidetheBlogWave137SolicitEarly138PromoteThroughEducation141FeatureFood143TrackYourLogs144InlineUpsell145NameHook146Support147FeelThePai

8、n149ZeroTraining150