a酒业公司营销战略研究

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1、AStudyonMarketingStrategyofLiquorLtdAbstractChinaisthebirthplaceofmakingsoliddislillersyeast，andownsuniquetechnologyofmakingliquorintheworldLiquorhasahistoryofthousandsofyearsandisFavoredbypopularity'Sincetimeimmemorial，liquorisnotonlyimportantsourceofgo、ernHlent’staxreve

2、nues，playingaTlimportantroleinpolitics．economy,diplomat．,,retc．butalsocarriesfivethousandyearsofChinesecivilizationandculturalconnotationsprofoundlyLiquormarkelasawholetendstoaperfectlycompetitivemarkelalongwithcontinuousdevelopmenlandexpansioninChina，inwhichproducthomoge

3、nizationofsmall＆mediumenterprisesandmarketingmodelsimilarphenomenonaremoreseriousModernmarketingstrategicmanagementpracticekicksthetires．inadditionblindly,copying[breignexperiencesandpracticesresultinconsumerdecreasingloyaltyandmarketshrinkingshare．v,hicharethreateningtol

4、iquorenterprises’survi'

5、valanddevelopmentTalentshowingitself．takingpriority'amongfiercemarketcompetitionisadfficu?toIheseenterprisesInthispaper．ALiquorLtdaregionalliquorenterprisewastakenasanexampleIntemalandexternalenvironmentandconsumers’orientationwerestudiedbymodernma

6、rketingtheory,．theconclusionthatliquorconsumptionisdrivenbyeoflsumerspreferences＆culturehostedbythebranditselfwasobtainedAccordingtothatconclusionmarketre-positionthatliquorproducts、；veFeendowedthenewbrandpersonalitywithopenness，wisdom．anddiversificationofQiculturetobuild

7、topgradebrandofbusiness,andpoliticalbanquetliquorstartinglbomourreave～matureprovincemarketwas厅amedInthiswa，v．undertheguidanceofthe4P’stheoG。

8、asmmdmixedmarketingstrategywaslbrmulatedintermsofproduct，brand．channelpriceandpromotionstrategyroundlyThusamethodaboutsolvingsuchma

9、rketingstrategyproblemswouldbeprovidedtoenterprisesalikeBackground＆significationotresearchwerl：introducedfirstlyinthispaper．

10、andnmrketingstrategytheory．＆analysismethodsweredescribedwhichwasfollowedbycombiningComplyA‘smarketingsiluationandproblemsconsumersurveys，questionna

11、iresetc．externalenvironmentandinternalconditionsstudieddeeplybyusingtoolssuchasPESTanalysis．Mich