a+study+on+english+commercial+advertising+texts+from+the+perspective+of+appraisal+theory

《a+study+on+english+commercial+advertising+texts+from+the+perspective+of+appraisal+theory》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、⑨硕士学位论文MASTER‘STHESlSAbstractInmodemsociety,advertisementshavebeenwidelyemployedtopublicizeandpromoteproductsandservices．Withdistinctivefeatures，advertisingtextshaveattractedwidespreadattentionfromacademicfieldbothathomeandabroad．Studiesonadvertisementshavebeenconductedf

2、romvariousperspectives，suchaslexicology,pragmatics，stylistics，translation,psycholinguisticsandfunctionalgrammar．InhisbookTheoryandPracticeofDiscourseAnalysis：aStudy伽AdvertisingDiscourse(2001)，HuangGuowendiscussestheapplicationofProblem-Solutiondiscoursepatteminadvertisem

3、entsandfindsthatinadvertisements，ofthefourparts，‘problem’and‘solution’areobligatorywhile‘situation’and‘evaluation’areoptional．Basedonthisfinding，thisthesiswillconductastudyontheappraisalmeaningexpressedinthediscourseofadvertisements．Specifically,weareinterestedinhowappra

4、isalmeaningisexpressedinthe‘problem’andthe‘solution’partoftheadvertisementswithintheframeworkoftheAppraisalSystem．Appraisaltheory,asanewdevelopmentinthestudyoftheinterpersonalmeta-functionwithinSystemicFunctionalLinguistics，isanidealanalyticalframeworkforstudyingthelangu

5、ageofevaluation，attitudeandemotion．Thesystemwillhelpusfmdouthowatext’Sproposalsandpropositionsarepositionedinterpersonally．Appraisalsystemisconcerned、析廿lthelinguisticresourcesbywhichthewriterorspeakerCanexpresstheirattitudes，getinvolvedinpropositions，andgradetheassessmen

6、tofmeaning．Therearethreesub—systemsundertheAppraisalsystem：Attitude，EngagementandGraduation．‘'Attitudeisconcerned埘t11Ourfeelings，includingemotionalreactions，Judgementsofbehaviorsandevaluationofthings．Engagementdeals、析msourcingattitudesandtheplayofvoicesaroundopinionsindi

7、scourse．Graduationattendstogradingphenomenawherebyfeelingsareamplifiedandcategoriesblurred(Martin&White2005：35)．”Thesub—systemsoftheAppraisalsystemareinteractingandformingawhole．Thistheoryisnotonlysystematicasitrecognizescomprehensivecategoriesonthetypesofevaluationbutal

8、sohighlyoperable．Therefore，itCanbeappliedtodoresearchonvariousdiscoursestogettheevaluativemeaningsanddi