吉林森工客户关系管理体系设计

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1、DesigntheCustomerRelationshipManagementSystemforJilinForestIndustryCo．，Ltd．AbstractWiththedevelopmentofmarketingeconomy,themarkettrendstovarsity,requirementofthecustomerstrendstopersonalization，Marketingcompetitionisextraordinar．

2、ysharpnowadaysandEnt

3、erprisespenetratethemarketingtheoryintoresearchofstrategiccontrivancelresourcesplanning

4、humanresources

5、customerrelationshipmanagement(CRM)aswellasinternalandexternalenvironment．ItprovidesthefoundationtoCRMthatinformationextent，officeautomationdegree，

6、improvementofmanagementlevel．TheConceptofmarketeconomydeepintoeveryone．whichImarkettheemphasisofadvancedenterprisestransferfromwiththecenterofproductstowinthecenterofcustomers．Therefore，CRMbecomestheimportantfactorforenterprisesformingcompetitiveadva

7、ntages．CRMresearchisthehighlighttopicinthefiledofmarketingresearch．Howtooperatethecustomerassetefficiently,todevelop，maintain，applyandaccrualwillplayanpositiverole．Thepaper‘withthebackgroundofJilinForestIndustryCo．，Ltd．，adoptingCRMtheory,canhelp-ente

8、rprisesdevelop，obtainandmaintaincustomersextremely,andmakeenterprisesprogresssteadilyviaanalyzingassetsandproblemofcustomers．Combinedthemethodologiesoftheoreticalanalysis，Literatureresearchandpracticalinvestigation，thethesistriestoapplytheoriesintopr

9、actice．Partoftheoryapplicationistheauthor’SconceptionaftertheresearchintoCRM，bearingthehopeforrenderingrecommendationsinfavorofmanagementofJilinForestIndustryCo．，Ltd．Keywords：customerrelationship；JilinForestIndustryCo．，Ltd；WoodprocessingenterprisesDe

10、signtheCustomerRelationshipManagementSystemforJilinForestIndustryCo．，Ltd．ContentsAbstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1Chapter1Introduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．1ResearchSignificanceAndBackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

11、⋯⋯⋯⋯⋯⋯⋯⋯⋯．．1】．．2Researchcontentandmentality⋯．⋯．⋯⋯．⋯⋯．⋯．⋯．．⋯．⋯．⋯⋯⋯．．⋯⋯⋯⋯．⋯．⋯．⋯．⋯3Chapter2CRMTheories．．．．．．．．．．．．．．．．．．．，．．．．．．．．．．．．．．．．．．5：!．1TheBackgroundofCRMsystem⋯．⋯⋯．．⋯⋯．⋯．．⋯．⋯⋯⋯⋯⋯．⋯．⋯⋯．．⋯⋯．⋯．⋯⋯⋯⋯⋯．62．2TheconceptandfeaturesofCRMsystem⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯