深圳水务投资公司发展战略的研究论文

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1、gBA学位论文作者：王璇深圳水务投资公司垄堡战略堕茎ABSTRACTDueto．itsnaturalmonopolyandpublicbenefit，waterindustryfollowsthetraditionalmanagingsystemofstate-ownedenterprisesincetheplaneconomicera．Wimthedevelopmentofeconomyandtheadvancingofmarketeconomyinnovation,thetraditionalmanagingsystemshowsitsdisadvantag

2、es：profitloss，lowservingquality,deficiencyofconstructionfund，lowlaborefficiency,slowadvancingoftechnology．Meanwhile，societycallsforthebreakingupofmonopolyandbetterservice，andthereisthesurgeofexternalcapitalenteringwaterindustry．Ofallthestatemacro-policies，itisevidentforwaterindustryt

3、ocarryoutmarketLnginnovation．OnthebackgroundofShenzlaenwaterinvestmentcompany,andaim咄todevelopmentstrategy,thisarticlemakesanalysisonmarketprincipleandindustrializationofwaterindustry．Throughdiscussingthetrendsandpracticeofstrategy,thisarticleilluminatethechoiceofthetopics，theresearc

4、hthinkingandthetechnologymethod，andmanifeststhecontentandsignificanceofstudy．Meanwhileitmakesdetailedanalysisandstatementonthedomesticwaterindustryonthebasisofself-developmentandmarketingsituation．Underthebackgroundofpushingwaterindustrymarketization，andcomplyingwiththestrategictheor

5、yandpolicy,thearticleintroducesPESTandSWOT嬲theanalytictools．Thoughmakingin—depthstrategicanalysisandmatching，itputsforwardthebaSicpositioningofShenzhenwaterinvestmentcompanydevelopment．Byreinforcingmarketization，marketexploringandproductdevelopment，companyCanachieveintensivegrandness

6、．Thisarticlemakesoutthestrategicplansafterstudyingthecontinuingcompetitionadvantages．Atlast，inordertocarryoutthestrategicplansanddevelopmentpositioning，thearticleputsforwardthedetailedsuggestionandsteps．Keyword：waterinvestment；developmentpositioning；strategyplanningMBA学位论文作者：王璇深圳水务投资

7、公司发展战略研究目录一、绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1(一)选题背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1(二)战略管理理论研究动态与实践⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2(三)研究思路与技术路线⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3(四)研究的主要内容与意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3二、中国水务行业发展及市场状况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4(一)中国水务行业发展概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4(二)水务行业的经济技术特征⋯⋯⋯⋯⋯·：⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·

8、5(三)国内水务行业市场