品牌经济发展轨迹比较的研究

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1、山东大学硕士学位论文目录中文摘要··············································································……·················，························································……第一章绪论········································································……选题的依据与意义···········

2、········································……论文选题的依据················································……论文研究的理论价值··················，··························……论文研究的现实意义··········································……有关概念的界定、····················································……

3、论文的研究思路与内容结构··········································……论文研究思路·········································……论文研究方法············································……论文研究目的················································……论文的内容贻构················································……

4、第二章··········································……品牌经济的现状品牌在世界的现状················································……国际品牌的共同特征·············································……国外品牌经济···················································……我国的品牌经济现状··································

5、··············……品牌发展迅速，但离世界级品牌还有差距············……品牌意识演漠，品牌缺乏的现象比较普遍············……品牌权属不明，品牌共有的现象比较普遍··················……品牌名称美丽，品牌指向的意义比较模糊··················……品牌广告偏重，品牌技术的支撑比较弱小··················……品牌驰名增加，品牌评价的途径比较错位··················……张裕的品牌经济历程················……第三章········

6、·····································’一……，’”““品牌的诞生……·····，···············································‘’·’品牌的培育””“……品牌的发展········，···············································……’……品牌的提升·························································……，··…张裕的品牌现状分析·······

7、···································……山东大学硕士学位论文张裕的品牌提升················································……张裕品牌的国际化······················································……品牌国际化策略的选择·······································……张裕品牌国际化所面临的挑战······································

8、·……名字的制约·······················································一合资的影响·········································