search-engine-optimization-starter-guide.pdf

《search-engine-optimization-starter-guide.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、SearchEngineOptimizationStarterGuideWelcometoGoogle'sSearchEngineOptimizationStarterGuideThisdocumentfirstbeganasanefforttohelpteamswithinGoogle,butwethoughtit'dbejustasusefultowebmastersthatarenewtothetopicofsearchengineoptimizationandwishtoimprovetheirsites'interactionwithbothusersandsearchen

2、gines.Althoughthisguidewon'ttellyouanysecretsthat'llautomaticallyrankyoursitefirstforqueriesinGoogle(sorry!),followingthebestpracticesoutlinedbelowwillmakeiteasierforsearchenginestocrawl,indexandunderstandyourcontent.Searchengineoptimizationisoftenaboutmakingsmallmodificationstopartsofyourwebsi

3、te.Whenviewedindividually,thesechangesmightseemlikeincrementalimprovements,butwhencombinedwithotheroptimizations,theycouldhaveanoticeableimpactonyoursite'suserexperienceandperformanceinorganicsearchresults.You'relikelyalreadyfamiliarwithmanyofthetopicsinthisguide,becausethey'reessentialingredie

4、ntsforanywebpage,butyoumaynotbemakingthemostoutofthem.Eventhoughthisguide'stitlecontainsthewords"searchengine",we'dliketosaythatyoushouldbaseyouroptimizationdecisionsfirstandforemostonwhat'sbestforthevisitorsofyoursite.They'rethemainconsumersofyourcontentandareusingsearchenginestofindyourwork.F

5、ocusingtoohardonspecifictweakstogainrankingintheorganicresultsofsearchenginesmaynotdeliverthedesiredresults.Searchengineoptimizationisaboutputtingyoursite'sbestfootforwardwhenitcomestovisibilityinsearchengines,butyourultimateconsumersareyourusers,notsearchengines.Yoursitemaybesmallerorlargertha

6、nourexamplesiteandoffervastlydifferentcontent,buttheoptimizationtopicswediscussbelowshouldapplytositesofallsizesandtypes.Wehopeourguidegivesyousomefreshideasonhowtoimproveyourwebsite,andwe'dlovetohearyourquestions,feedback,andsuccessstoriesintheGoogleWebmasterHelpForum.TableofContentsSEOBasics

7、4Createunique,accuratepagetitles6Makeuseofthe"description"metatagFromhereon,I'llbeImprovingSiteStructureexplainingvariouspoints8ImprovethestructureofyourURLsonsearchengine10MakeyoursiteeasiertonavigateOptimizingContentoptimization