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1、ToSusan,Cheryl,andVirginia–TomTomymother,SaraAlbert–BillAbouttheAuthorsThomasS.(Tom)TullisisseniorvicepresidentofUserInsightatFidelityInvestments.HejoinedFidelityin1993andwasinstrumentalinthedevelopmentofthecompany’sUserExperiencedepartment;itsfacilitiesincludeastate-of-the-artUsabilityLa
2、b.PriortoworkingatFidelity,TomheldpositionsatCanonInformationSystems,McDonnellDouglas,UnisysCorporation,andBellLabora-tories.HeandFidelity’susabilityteamhavebeenfeaturedinanumberofpublica-tions,includingNewsweek,Business2.0,Money,TheBostonGlobe,TheWallStreetJournal,andTheNewYorkTimes.Tull
3、isreceivedaB.A.fromRiceUni-versity,anM.A.inexperimentalpsychologyfromNewMexicoStateUniversity,andaPh.D.inengineeringpsychologyfromRiceUniversity.Duringhis30yearsofexperienceinhuman–computerinterfacestudies,hehaspublishedmorethan50papersinnumeroustechnicaljournalsandhasbeenaninvitedspeaker
4、atnationalandinternationalconferences.TomalsoholdseightU.S.patentsandisaninstruc-torintheHumanFactorsinInformationDesignProgramatBentleyCollege.William(Bill)AlbertiscurrentlyadirectorofUserExperienceatFidelityInvest-ments.PriortojoiningFidelity,hewasaSeniorUserInterfaceResearcheratLycosan
5、dPostDoctoralResearchScientistatCambridgeBasicResearch.Overthepastdecade,Billhasusednearlyeverytypeofusabilitymetricaspartofhisresearch.Hehaspublishedmorethan20papersandhaspresentedhisresearchatmanyprofessionalandacademicconferences.AlberthasbeenawardedprestigiousfellowshipsthroughtheUniv
6、ersityofCaliforniaandtheJapanesegovernmentforhisresearchinhumanfactorsandspatialcognition.HereceivedB.A.andM.A.degreesfromtheUniversityofWashingtonandaPh.D.fromBostonUniversity.viPrefaceUserexperience,orUXasit’softenabbreviated,referstoallaspectsofsomeone’sinteractionwithaproduct,applicat
7、ion,orsystem.Manypeopleseemtothinkoftheuserexperienceassomenebulousqualitythatcan’tbemeasuredorquantified.Wethinkitcanbe.Andthetoolsformeasuringitareusabilitymetricssuchasthefollowing:nHowlongdoesittakeuserstomakeaflightreservationusingatravelwebsite?nHowmanyerrorsd