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1、Thisarticlewasdownloadedby:[UniversityofSydney]On:22March2012,At:04:19Publisher:RoutledgeInformaLtdRegisteredinEnglandandWalesRegisteredNumber:1072954Registeredoffice:MortimerHouse,37-41MortimerStreet,LondonW1T3JH,UKJournalofFoodserviceBusinessResearchPublicationdetails,includingins
2、tructionsforauthorsandsubscriptioninformation:http://www.tandfonline.com/loi/wfbr20FastFoodTelevisionAdvertisementFormatsabFang-YiLin,ShaneC.BlumPhD&TimDoddPhDcaCollegeofHumanSciences,TexasTechUniversity,Box41162,Lubbock,TX,79409-1162,USAbDepartmentofRestaurant,HotelandInstitutional
3、Management,TexasTechUniversity,Box41162,Lubbock,TX,79409-1162,USAcWineMarketingResearchInstitute,DeptofRHIT,TexasTechUniversity,Box41162,Lubbock,TX,79409-1162,USAAvailableonline:08Nov2010Tocitethisarticle:Fang-YiLin,ShaneC.BlumPhD&TimDoddPhD(2002):FastFoodTelevisionAdvertisementForm
4、ats,JournalofFoodserviceBusinessResearch,5:4,27-44Tolinktothisarticle:http://dx.doi.org/10.1300/J369v05n04_03PLEASESCROLLDOWNFORARTICLEFulltermsandconditionsofuse:http://www.tandfonline.com/page/terms-and-conditionsThisarticlemaybeusedforresearch,teaching,andprivatestudypurposes.Any
5、substantialorsystematicreproduction,redistribution,reselling,loan,sub-licensing,systematicsupply,ordistributioninanyformtoanyoneisexpresslyforbidden.Thepublisherdoesnotgiveanywarrantyexpressorimpliedormakeanyrepresentationthatthecontentswillbecompleteoraccurateoruptodate.Theaccuracy
6、ofanyinstructions,formulae,anddrugdosesshouldbeindependentlyverifiedwithprimarysources.Thepublishershallnotbeliableforanyloss,actions,claims,proceedings,demand,orcostsordamageswhatsoeverorhowsoevercausedarisingdirectlyorindirectlyinconnectionwithorarisingoutoftheuseofthismaterial.Do
7、wnloadedby[UniversityofSydney]at04:1922March2012FastFoodTelevisionAdvertisementFormats:EvaluatingCommunicationStrategiesFang-YiLinShaneC.BlumTimDoddABSTRACT.Thepurposeofthestudywastoexaminefavoriteformatsinhamburgertelevisionadvertisementsinordertoassistcompaniesineffectivelycommuni
8、catingwiththeirtarg
