资源描述：
《花里品牌市场营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、AbstractAbstractThisarticlemainlystudiedinthemarketingstrategyofemergingbrandsandtookbrand“Huali”,anewwell-knownhigh-endgoodsE-commerceforinstance,andconveyedcomprehensivecustomerresearch.Inaddition,thearticleexploredtheconsumebehaviorcharactersanddemandinfluencefactorsofcustome
2、rsthroughprofessionalmethodofdata-analysis,andthenfoundouttheavailablemarketingstrategywhichcouldmostperfectlyadapttotargetcustomers’habitofobtaininginformationandmeettheirdemandforproductandservice.Onthesurveyandanalysisofcustomerdemand,thearticle,firstlyhadabasicallystatistica
3、lanalysisbasingonCRMdatabaseinordertounderstandthecurrentsituationofHuali’smarketing.Secondly,throughthemethodofcombiningquestionnairesurveyanddistributionstatisticsandfactoranalysis,thearticlehadanexploratoryanalysisonconsumebehaviorcharactersanddemandinfluencefactorsofcustomer
4、swhenpurchasingflowergifts,tryingthebesttoadequatelyunderstandtherealdemandfromcustomers.Then,basedontheindustryexperienceandmarketsituation,wedevelopedthemarketingstrategyofHuaLiaccordingly,inwhich,containedbrandpromotionstrategy,brandproductstrategy,brandchannelstrategyandbran
5、dpricingstrategy.Besidesthat,wealsocoordinatedalldepartmentsinHualitoparticipate.Weproposedalltheactionscouldbring“Huali”ahigherrecognitioninthemarket,animprovementinIIIAbstractrevenue(themostimportantpoint),andcouldprovideasuccessfulmarketingmodewhichcouldbecopiedandappliedinth
6、ebrandmarketingworkinthefuture.Duringimplementingthemarketingproject,thearticleaddedintheprojectmanagementtechnologysuchasprojectdescriptiontable,workbreakdownstructure,projectrelationshiptableandganttcharttoinsuretheimplementationofHuali’smarketingstrategyinacomprehensiveandpro
7、fessionalmanner.Atthesametime,toensuretheprojectworkeffectively,thearticleusedthekeydatafromAlexarankingsystem(developedbyAlexaInternetCo.)tocomparethepageviewrankingof“Huali”andcompetitors’website,thentomonitortherecognitionof“Huali”inInternet.Intherevenuepart,whichismostsuitab
8、letotestthemarketingstrategy,allthedatainthisst
